What Is Freshsales CRM?Freshsales is a cloud-based sales CRM that is part of the Freshworks platform. Freshsales unifies customer data into one simple interface for easier lead/pipeline management and more expedient conversions. It also provides tools for personalizing interactions with customers and streamlining the sales cycle.
- AI (Freddy AI)
- Analytics and reporting
- Collaboration tools
- Contact management
- Extensive integration capabilities with Slack, Microsoft Teams, and more
- Lead tracking
- Pipeline management tools
- Messaging/communication functions
Read more: Freshworks Software
What Is monday Sales CRM?monday sales CRM is part of the monday Work OS platform and is designed to enable effective interactions between your sales team and customers. It keeps contacts, accounts, and customer information organized. This makes it easy for sales professionals to quickly find and act on critical data about customer accounts.
- Contact management
- Deal management
- Lead management
- Task management
- Visual sales pipeline
Comparing Freshsales and mondayRead below to see how Freshsales and monday compare based on capabilities in AI/automation, analytics, lead management, and deal management.
Freshsales vs monday: AI/automationBoth solutions feature various automated configurations, but Freshsales wins for its AI capabilities. Freshsales’ Freddy AI tool boosts your sales team’s productivity in a few key ways. It learns from your CRM data to make suggestions on how to move the customer closer to conversion. Freddy AI also learns from historical data and predicts the likelihood of any given contact’s or account’s conversion, so that you can prioritize your sales efforts accordingly. Freddy AI also supplements your sales team’s outreach efforts with custom bots that can respond quickly to inquiries. The more data you generate, the better Freddy AI gets at forecasting future sales opportunities based on historical data. Freddy AI also automatically detects duplicate contact information to help you update and maintain a clean, easy-to-navigate records database. Freshsales hosts a variety of automation tools as an additional way to increase your sales team’s productivity and shore up the information they need in order to drive revenue. Freshsales automatically assigns leads to certain sales team members, based on customer type and level of sales experience needed to handle a particular account. Freshsales’ Sales Sequences allow users to set up, ship out, and track personalized campaigns. With Freshsales’ automation tools, you can build a rich contextual database for each customer account. For example, contact company info automatically populates CRM records upon entering a company PMCOM. In addition, when you enter an email address, the social media profile associated with the lead gets automatically entered into the CRM. monday does not incorporate AI functionality into its sales CRM but includes easy-to-use, no-code automations to help your sales team work more efficiently. You can set up a variety of automations like:
- Assigning leads to sales reps
- Notifying the right rep when a customer opens an email
- Setting up event or task reminders
- Getting an alert when a prospective customer proceeds to the next stage of the sales funnel
Freshsales vs monday: Analytics and ReportingWhen it comes to analytics and reporting, Freshsales and monday offer comparable tools. However, Freshsales wins, as its AI capabilities leverage mere data aggregation and presentation into predictive insights. No sales team should make decisions based on intuition or guesswork. Both Freshsales and monday offer tools to track sales KPIs. Freshsales allows users to generate reports for sales activity, cycle, and velocity to gain insight into your sales team’s effectiveness and the customer lifecycle. Out-of-the-box reporting templates are also available if you’re not sure where to start. monday features customizable, intuitive dashboards that show real-time information on deal status, revenue forecasts, sales team performance, and more. Users can set the deal value and probability of closing, monitor projected vs. actual sales figures, and view forecasts based on time frames, sales rep, sales team, geography, and more.
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Freshsales vs monday: Lead managementFreshsales narrowly wins on this aspect because it emphasizes the various modes of communication to reach leads and customers on their terms. In sales, lead gen never stops, as reps are always on the lookout for new customers to serve. Freshsales and monday sales CRM solutions both include features to help your sales team capture, qualify, and manage leads and their contact information. Freshsales includes built-in lead management features, where leads are automatically captured and enriched in your CRM database. However, lead capture is only possible via emails and forms. Freshsales pulls and matches social and public information to a lead’s contact profile in the Freshsales contact database. Upon lead capture, you can customize the essential data points you want to see upfront in the summary and highlights section. Freshsales integrates with a variety of tools—such as WhatsApp, Apple Business Chat, and Zoom—making it a central hub for communication on the customer’s terms. You can also track the contact lifecycle and map it onto a lead’s journey into becoming a customer. Freshsales allows you track lead activities and use AI-powered scoring to qualify them and nurture the relationship with them as potential customers. monday sales CRM also offers a variety of lead management features. Users can pull customer data from multiple sources and keep track of it in monday’s central portal. monday sales CRM integrates lead capturing in a few different ways:
- Integrations with other tools you use
- Forms that you add to your website
- Manual entry when a salesperson makes contact