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Phrase Software: Overview – Features – Pricing


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Phrase (formerly PhraseApp) is a translation management platform. It is an online localization solution that lets you release translations faster and easier. Whether you are a developer, a manager, a translator, or a designer, it has intuitive, efficient, and integrated tools to make translation management as easy as possible. The software helps you achieve not only faster results but also a better management of your workflow as you add more and scale up your translation projects.

Features, Benefits, Strengths

  • Fully featured platform – Phrase software translation management platform is focused on supporting developer needs. You can import and export language files, make use of a versatile API, and access a dedicated CLI tool. It also supports over 40 file formats across platforms and programming languages, webhooks, and repository sync. The software lets you organize all your translation projects in the form of Jobs directly in the system. It has team member notification, real-time process monitoring, reporting, and progress statistics.
  • Faster translation workflow – The translation management platform lets you build integrations with modern tools such as React components and real-time webhooks. You have a Project Overview of all your localization projects; a Translation Editor that also search translations, manage keys, and provides useful meta-information aside from translating content; and a Dashboard where you can monitor the progress of individual jobs and translation progress. Other features include versioning, branching, and one-click translations.
  • Designed for the whole team – Phrase is a powerful tool that supports not only developers but also managers, translators, and designers. For example, managers can monitor the statistics per user, assign tasks to team members with briefings and due date, and implement proofreading and verification workflows. Translators can edit source language files directly in the software, add tags and track keys to sections of their project, and speed up their translations with the Translation Memory tool. Designers can sync their design content with localization through Sketch plugin, handoff copy and interface designs through Figma plugin, and automatically translate new content with machine translation.


Phrase offers several premium plans for different team sizes and use cases. All plans come with no limit on stored words. The Entry plan is ideal for small teams of 1 or more users who want to try out localization. Its price is $14 per user per month on an annual billing and includes for 1 project. The Lite plan for product teams of 1 or more users at $28 per user per month on an annual billing includes all Entry features and unlimited projects. The Pro plan at $42 per user per month on an annual billing is ideal for software development teams of 3 or more users and includes all features in Lite plan and additional advanced features. The next higher plan is the Exclusive plan at $56 per user per month annually and is for organizations of 11 or more users. A custom Enterprise plan is also offered, as well as a 14-day free trial.

Social Network Presence

Target Market

Phrase translation management platform is for companies who want their websites, software and digital applications to be available in multiple languages. It is built ideally for developers, managers, translators, and designers.

Supported Languages

  • English
  • Arabic
  • Chinese (Simplified)/Chinese (Traditional)
  • Danish
  • Dutch
  • Finnish
  • French
  • German
  • Hebrew
  • Irish
  • Italian
  • Japanese
  • Korean
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish
  • Taiwanese

Some of their Clients

Clients include Hired, Dish, uShip, Virgin Pulse, and Bosch.



Velentin P. stated that Phrase can be quickly and easily integrated with git, it has great support for most file formats and translation libraries, an intuitive interface for content creators, and a very good documentation.

Philip B. likes the software translation management platform because it offers a very good API for developers. In particular, the new live editing mode of translations is very helpful to him, as he can directly see the changes that he is applying.

Valeria C. describes the software as simple and beginner-friendly. She stated that she has used Phrase without any problem even from the start because it is simple and intuitive.

Why Phrase

Phrase provides measurable results to its customers in their translation management projects. They are able to reduce the deployment time of their software by 50 percent. Customers count hours saved of as much as 48 hours per release. And they are able to complete their work with faster turnaround time 95 percent of the time. Today, it is being used by more than 1000 companies worldwide.

Company Info

Phrase is a privately held IT and services company based in Hamburg, Germany. It was founded in 2012 by CEO Frederik Vollert, co-founder and managing director of Dynport GmbH, an agile software development company that helps kickstart product development and technical team hiring in startups. In 2011, they needed to build a travel booking platform in 4 weeks available in 24 languages. As they searched for a tool to make localization of the software possible, they developed Phrase that translated local templates more easily. Afterwards, they continued to developed a localization platform that included API clients, integration tools and workflow support. They are committed to continuously provide customers with simpler and better solutions.


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