Aha! Software Review for 2022

Aha! Software Overview

Aha! is a product roadmap software that enables product managers and marketing teams to define the why, when, and what of products, before actually building one. It is a tool that helps users establish their product strategy, capture ideas in one place, create details, update status, and easily share roadmaps with customers and colleagues. It is a solution that allows them to measure and learn what is being developed in a customizable software that works for your team.

Features, Benefits, & Product Strengths

  • Product Management Aha! enables users to set strategy, capture customer ideas, and prioritize features. The software helps them define their vision to create a view of the future. They can easily set strategic goals and initiatives to make their aim clear and define the work that matters. With business modeling tools, they can articulate value proposition, key advantages, go-to-market plans, and more. It also has tools for defining their strategic vision, positioning, creating customer personas, tracking the competition, identifying initiatives, setting budgets, tracking ROI, and more. The Ideas portal enables them to collect and manage ideas, and communicate with those that submit them. It has an enhanced Kanban features board where they can score each user story and optimize their backlog, as well as a roadmap view with details that can be shared easily. Six visual road mapping templates are available to choose from. A new user story mapping tool and slide editor for presentations were released a few months ago as well.
  • Marketing Planning – The roadmap software includes tools to help marketing teams plan for success. The software allows them to coordinate their marketing activities across teams. They are able to see all programs and campaigns in one place. It has tools for describing all marketing activities, assigning to-dos, collaborating on deliverables, tracking dependencies, and streamlining the approval process. The reports feature allows users to show the impact when performance targets are achieved. Reports also help improve program effectiveness, allows you to track and share ROI of key campaigns, and share results. Just recently, a new capacity report for better resource planning has become available. It is also now possible to show the percent of work completed on roadmaps and reports.
  • Integrations, Notes, Mobile, and more ‚Äì Aha! integrates with over 30 tools for development, collaboration, sales, and support. These include Google Analytics, Jira, Microsoft Teams, Salesforce, Zendesk, popular calendar software, Azure DevOps, and more. Recently, they announced integration with Rally Milestones and Atlassian Confluence. Their REST API can also be used with any programming language. The Notes feature allows users to capture and share information in a central place. They can create wiki-like notes to build a knowledge base. They can write and edit text, add tables and embed images. They can use Markdown to format their text. With Notes, they can consolidate feedback, share thoughts and make decisions faster. Notes also keep a history of changes, so it is easier to see who changed what when. Just recently, 6 Notes templates have become available for better team collaboration. Mobile apps for the iOS and Android platforms are available for collaboration anywhere. The company also offers custom account services, onboarding, and more.

Aha! Pricing

Aha! offers a 30-day free trial for its customers to get a feel of the software before they pay anything. The Premium Plan is priced at $59 per user/month billed annually and includes all the features you need to set strategy, build roadmaps, create plans, prioritize work, gather feedback, report on progress and share presentations. The Enterprise plan at $99 per workspace owner or contributor/month billed annually is the most popular plan. It includes all Premium plan features with unlimited viewers and reviewers. The Enterprise+ plan is at $149 per workspace owner or contributor per month on an annual billing. A specially discounted Startup plan is also available to those who qualify.

Social Network Presence

What is the Aha! Target Market?

Aha! is a product management tool that can be beneficial to companies of all sizes. It is used in various industries such as education, IT, consumer, e-commerce, energy, finance, government, legal, marketing, medical, non-profit, telecom, and transportation, among others.

Supported Language


Some of their Clients

Clients include 2U Inc, Doccle, CaterTrax, PromoFarma, Frontline Education, and Siemens.



Michael Morris stated that they rely on Aha! to make informed decisions, report on progress, and facilitate conversations. Using the software has become fundamental to the way they manage and communicate their plans.

Anne Walsh described the product roadmap software as a game changer. It brings a new level of transparency and collaboration that is critical to help them transform their organization and deliver new digital experiences.

Steven Kaplan stated that by using Aha!, he is confident knowing nothing is falling through the cracks. Also, he can now spend more time doing what he loves, and that is dreaming up and building exciting new features.

Why Aha!

Aha! is a leading product roadmap software trusted by more than 250,000 product teams all over the world. It is a tool that enables product development teams and companies to create products with conviction and confidence. The features support processes that allow users to define everything needed even before they build the product. It is also flexible, customizable, and integrates with many third-party applications.

Company Info

Aha! Labs Inc is a privately held product roadmap software development company with headquarters in Menlo Park, CA, USA. It was founded in 2013 by Brian de Haaff, CEO, and Chris Waters, CTO. The company’s goal is to help people build products and companies with conviction. It was recently named by Inc Magazine as one of the Best Workplaces in 2018. The company is self funded, profitable, and growing its distributed global team.



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Jose Maria Delos Santos

Jose is a subject matter expert and member of the writing team for Project-Management.com and Bridge24. He has written hundreds of articles including project management software reviews, books reviews, training site reviews, and general articles related to the project management industry.