Aha! Software


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Aha! is a suite of product development tools that enables teams and companies to build and deliver successful products. Comprehensive and customizable tools like Roadmap, Ideas, Develop, and Create help users develop strategy, collect ideas, organize information, visualize plans, manage projects, track progress, optimize workload, create presentations, and generate reports from a single platform that also integrates easily with other solutions.

Table of Contents

Aha! : Features and Strengths

Strategy, Plans, and Ideas

The Aha! suite of tools provides teams the means to imagine, plan, build, and deliver software and other types of products. Aha! Roadmaps is a comprehensive roadmapping tool that enables teams to create a winning strategy, set goals, develop key features, and define the product roadmap. It lets users link how a product will meet business goals and create a framework to prioritize product work.

Built-in strategic planning templates capture the business model or value proposition. Users can then create buyer and user personas and create profiles of key competitors to track competition. Other features include Gantt charts with milestones and dates, customizable process templates, interactive dependency mapping, capacity management, burndown charts, and calendars.

Users can manage ideas and get feedback with tools like a branded ideas portal, idea review tool, idea scoring, built-in notification, and custom ideas workflow.


Requirements, Roadmaps, and Reports

Aha! provides a planning board where users can define features, prioritize their backlog, manage daily work, and plan upcoming releases. It includes a product value scorecard to rank features that aligns with strategy. It also has epics management, rich formatting options, workflow Kanban board, user story mapping, and customizable workflows, status, fields, and layout.

Users can create roadmaps and visual timelines quickly with the help of a library of visual roadmapping templates, or create te,mplates from scratch. Users can work collaboratively with teammates in real time on ready-to-use portfolio, strategy, and features roadmaps.

The software also has over 75 example reports that users can build, save, and share. Dashboards enable users to display plans, progress, and KPIs in one screen. Other tools are a list view with dynamic filters, pivot tables, charts, and hierarchy reports.

Presentations, Notes, Integrations, and More

Aha! Roadmaps allows users to create compelling presentations directly from their road mapping software. Users can take any Aha! view such as a persona, roadmap, dashboard, or report and add it to a presentation slide. They can customize presentations with brand colors and themes. Images, shapes, and text, as well as rich text, tables, and bullets can also be added to the slides.

The software lets users create notes and whiteboards and organize them into folders. Users can also assign to-do’s and use @mentions for direct communication. They can embed roadmaps and reports to whiteboards and live views. They can also add notes to presentation slides, publish to a web page, or export a PDF.

Aha! works with many popular apps and services. Users can choose from more than 30 integrations, such as Jira, Slack, Azure DevOps, Salesforce, Google Analytics, and Zendesk. Aha! Roadmaps integrates with tools for development, communication, CRM, task tracking, knowledge management, analytics, calendar, file storage, and SSO. It also has an API for other connections.


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Aha! Pricing

Aha! pricing depends on which products users subscribe to: the company says there is an Aha! product ideal for a specific step or several steps in the product development lifecycle. Interested users can try Aha! Roadmaps, Ideas, or Develop free for 30 days. They can opt to pay monthly or pay annually at a 20 percent discount.

Aha! Roadmaps is the company’s complete product management solution and includes Aha! Ideas Essentials and Aha! Create Essentials by defaiult. The Roadmaps product is available in 3 plans. The Roadmaps Premium plan starts at $59 /user /month paid annually (or $74 /user paid monthly). The higher plans are Roadmaps Enterprise at $99 /user /month paid annually, and Roadmaps Enterprise+ at $149 /user /month paid annually.


Aha! Ideas is a comprehensive idea management tool and includes Aha! Create Essentials. Ideas Essentials is at $39 /user /month paid annually with a minimum of 3 paid users. Ideas Advanced is at $59 /user /month paid annually with a minimum of 3 paid users.

Aha! Develop is an agile development tool that also includes Aha! Create Essentials. Develop Essentials is at $9 /user /month paid annually, while Develop Advanced is at $18 /user /month paid annually.

Aha! Create is a digital notebook ideal for product builders. A free Basic plan for a single user is available. Create Essentials is at $8 /user /month paid annually but comes at no additional cost when users purchase other Aha! Suite products. Create Advanced is a plan soon to be available.

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Who Uses Aha!?

Aha! is a product development software for businesses of all sizes. Teams in product management, product operations, IT, project management, business operations, and marketing across industries use the software for managing the different phases of product development, from strategy and ideation to roadmapping and release management. Customers include Kaufman Hall, Madison Logic, ResMed, SAP Concur, Liquid Telecom, ThriveHive, GB Group, Betsson Group, and Doccle.

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Aha! Supported Languages

Aha! products support English only at present, except for Ideas, where users can choose from English, Spanish, German, French, or Dutch in the portal language settings.


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Case Studies

Mark Wadsworth is the Head of Gaming Platform for one of the world’s largest gaming groups. Since growing rapidly and offering multiple products, it has become challenging for the different teams to align roadmaps across the entire business. Roadmaps are stored in Jira, wikis, or in presentations in email. The company needed a central solution to manage communication, priorities, and dependencies. Aha! allowed the company to easily share roadmaps with everyone and still maintain the focus on specific processes within departments. Communication and visibility increased. Teams and roadmaps are now updated in real time.

Luc Van de Vyver is the CTO of a Belgian company that provides a digital platform for document administration. With an increasing volume of requests flowing from teams and partners, the company needed to improve its product management process. With Aha!, Luc and his team can now capture all requests in one location and assess them based on value and cost. They are now able to follow a goal-driven approach that validates their every decision, from prioritizing ideas to implementing features.

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Why Choose Aha!?

Aha!’s robust but flexible product development software offers an integrated suite of tools as well as stand-alone yet scalable offerings that provide companies many options in managing their product development lifecycle. The software and its features enable companies to streamline and centralize their processes to improve product delivery but with the flexibility to create custom ways to accommodate unique workflows, methods, and teams.

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Company Info

Aha! Labs, Inc., is a privately held software company that started in Menlo Park, California, but has since been a fully remote company. It was co-founded by Brian de Haaff and Chris Waters in 2013. The company continues with its vision of building software built by happy teams and with its mission to help teams be their best and be happy. It remains self-funded, highly profitable, fully remote, and without a sales team.


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