Asana Software Review for 2022

Overview Presentation

Asana is a project and work management platform for teams. It is a versatile tool that helps different teams to plan and track work or build and streamline processes for the goal of reaching out to customers, improving organizational efficiency, increasing sales, and building better products. Project teams are able to manage tasks and hit deadlines using a single platform that promotes visibility. It is a flexible platform that can manage a variety of workflows with innovative features to increase efficiency and productivity.

Features, Benefits, Product Strengths

  • Task, Project, and Workflow ManagementAsana  allows teams to organize work that is clear and visible to all involved. It centralizes goals, plans, tasks, and files so that teams can easily work and share from a single application. Team projects can be broken down to actionable tasks that can be assigned to one assignee and multiple collaborators. Tasks in a project can be viewed in several ways, either in a list view, board view, or calendar view. Additionally, there is a Timeline view for easier tracking, a Portfolio view for a higher level view of multiple projects with drill-down details, and a Workload view for a closer look at team capacity. A new feature called Goals enables teams to set, track, and manage company goals on the same platform where teams execute work.
  • Real-time Communication and Reporting – The collaboration tool has built-in Conversations where teams can discuss topics, make announcements, brainstorm, and celebrate accomplishments. Conversations can be started for the Team or for a specific project. In this space, users can add a subject line, post content with rich text, use @mentions, add emojis, and upload files from a local computer or from online services such as Dropbox, Box, or Google Drive. These conversations have their own email address where anyone can send a message from their inbox. From the different views, users can search for a list of tasks or conversations using a specific criteria. These Search Views can be saved as reports. Moreover, a new feature called Dashboards is a project-level reporting tool that visualizes and communicates work with real-time insights. It includes five types of charts that are customizable and auto-populates with project data.
  • Automation, Forms, Integrations, and more – Asana  has other features that helps simplify workflows. Rules allow users to streamline routine tasks and establish workflows quickly. Choose from a Rules gallery or use the custom rules builder to create your own. Another feature is Forms that help standardize information flow and work initiation. Collect and consolidate information clearly and without misunderstanding. Forms branching allows you to create follow-up questions associated with particular responses. When Forms are created, it can be further customized with additional questions. Other features include custom templates, work request forms, dependency date shifting, proofing, approvals, admin controls, integrations, and more. For a powerful reporting and exporting tool for Asana, give Bridge24 for Asana a try.


Asana offers several plans. The Basic plan is free for individuals and teams of up to 15 members. It includes basic task and project management features, different views, mobile apps, and integrations. The Premium plan at $10.99 per user per month billed annually (or $13.49 billed month by month) includes more features, Timeline view, Dashboards, advanced search and reporting, custom fields, forms, rules for automation, milestones, and more. The next higher plan is the Business plan with all features in Premium plus Portfolios, Goals, Workloads, custom rules builder, forms customization, advanced integrations, and more. An Enterprise plan is also available. A 30-day trial period is offered for the paid plans.

Social Network Presence

Target Market

Asana is a project and work management software for teams and businesses of all sizes. It is used across industries, in institutions, government offices, and non-profit organizations. Teams with a requirement for managing projects, organizing work, clear communication, and task collaboration will greatly benefit in using the software.

Supported Language

Supports English, French, German, Japanese, Portuguese, and Spanish.

Some of their Clients

Clients include Sony Music, Autodesk, InVision, ClassPass, Birchbox, Uber, Air France KLM Group, Bobbi Brown, and Sophos.


Walter Gross stated that when they explored Asana as a solution, they were able to connect and coordinate their campaign calendar and creative production process. As they moved critical workflows and key stakeholders into the project management platform, they were able to immediately eliminate uncertainty and confusion that the team felt before. Now, all the teams are producing content and assets for fan-facing channels and are managing their work with clear responsibilities.

Rossa Shanks is Chief Marketing Officer with a growing team of 20 across three countries. He has been using Asana in the company even before Covid-19 appeared, so when the pandemic struck, their team were able to make the work-from-home transition easier. They hit the ground running without disruption in their workflow or output. The PM software promoted visibility, makes teamwork effortless, and helps their company create significant work.

Why Asana

Asana is an intuitive application that is easy to use and full of modern tools for project tracking, workflow management, and productivity. It regularly introduces new features for different teams, especially remote distributed teams. To date, over 80,000 organizations across the globe depend on the project management platform to manage their work and provide their teams with a flexible collaboration tool.

Company Info

Asana, Inc. is a publicly-listed American company based in San Francisco, CA. It was founded in 2008 by Dustin Moskovitz, who co-founded Facebook, and Justin Rosenstein, who designed the in-house project management system. After Facebook, they decided to use the technology and build software that can help organizations coordinate better. On September 30, 2020, the company went public by directly listing in the NYSE. At present, it has a valuation of more than $4 billion.

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Jose Maria Delos Santos

Jose is a subject matter expert and member of the writing team for and Bridge24. He has written hundreds of articles including project management software reviews, books reviews, training site reviews, and general articles related to the project management industry.