Asana Software Review: Overview – Features – Pricing

Overview Presentation

Asana is a work management platform that enables teams to manage their projects and tasks. It is a collaborative application that promotes visibility and transparency, and allows users to focus on their business goals and objectives. The productivity tool includes an easy-to-use interface and smart features, so people are able to share plans, communicate in real time, track progress, and gain insight from views and reports. For a powerful reporting and exporting tool for Asana, give our own tool Bridge24 for Asana a try.

Features, Benefits, Product Strengths

  • Task and Project ManagementAsana enables teams to organize work through a highly visual platform, where team members know who is doing what by when. With a simple interface, users are able to easily create new tasks, duplicate an existing task, merge two tasks together, print a task, or delete a task. While tasks are the basic unit of action, projects allow teams to organize all tasks related to a specific initiative or goal. They can view projects and its detailed tasks in either list layout, board layout or calendar view. A progress view also helps them track task completion in a project over a period of time, as well as get status updates from project owners. Other features include a centralized files view, task dependencies and a Timeline view.
  • Real-time Communication – The collaboration tool allows team members to post comments or questions directly to tasks for immediate clarification. Real-time communication minimizes the need for time-consuming meetings, but instead allows for quick response. Conversations enable teams to discuss a project’s progress, and even create a task directly from conversations. It also has features for team management such as team pages for having conversations to the whole team and seeing all their projects. Users can also Follow to get updated on certain tasks and projects, and also collaborate with vendors, contractors and external partners.
  • Multiple Views, Customizations, Integrations, and more – Asana helps users see the information they need with additional views. In addition to list, board, calendar, and timeline views, a Portfolio view enables users to monitor the status of key initiatives in real time. They see how projects are progressing, and allows them to proactively address risks and report updates. Custom fields provide flexible customization, where teams can track the information that is important to them. The work platform also works with hundreds of third-party applications and services through seamless integration. Integration categories include for communication, connectors, development, importers, file sharing, Google apps, reporting, and time tracking, among others. Recently, a project template gallery for a variety of use cases has been launched to help users kick off their projects in a quick and standard way. Native iOS and Android apps are available. The software also gives importance to privacy and security, with permissions and admin controls.


Asana offers several plans. The Basic plan is free for individuals and teams of up to 15 members. It has basic task management, personal to-do features, and standard views. The Premium plan is priced at $9.99 per user per month billed annually ($11.99 billed monthly) includes advanced project tracking features and additional views such as advanced search and reporting, Timeline, custom fields, task dependencies, Milestones, private teams and projects, and more. The Business plan at $19.99 per user per month billed annually includes all Premium plan features, plus Portfolios, forms, proofing, and more. An Enterprise plan is also available with all the features, including SAML, user provisioning, data export, custom branding and more. Premium plan trial for 30 days is available.

Social Network Presence

Target Market

Asana is for individuals, teams, startups, SMBs, large enterprises, and non-profit organizations. Companies that have a requirement for managing tasks and projects as well as project collaboration will greatly benefit in using the software.

Supported Language

Supports English, French, German, Spanish, and Portuguese. Support for Japanese language is in beta.

Some of their Clients

Clients include Scripps Lifestyle Studios, Stance, Melia Hotels International, Tribeca Film Festival, and Yelp.


Michael Singer stated that Asana helps his team keep everything on track, so projects can be executed without fail.

Dawn Jensen stated that after putting a front desk using Asana, clarification and communication immediately improved. She explained that the platform has given people a faster way to raise their hand and ask for help.

Alena Dagneau and her team was responsible for creating technology to support student experience and curriculum. After switching to Asana to project-manage the entire accreditation transition, they were able to track engineering sprints and involve important stakeholders from across the organization.

Why Asana

Asana is among the leading online project management and collaboration tools in the market. The software regularly releases new features that improves usability, user experience, and productivity. According to a Q42018 Forrester report, collaborative work management tools are now essential for enterprise business, and Asana stands out with its intuitive workspace that drives productive collaboration.

Company Info

Asana, Inc. is a privately held Internet software company with headquarters in San Francisco, CA. It was founded in 2009 by Dustin Moskovitz and Justin Rosenstein. Dustin co-founded Facebook, and Justin designed the in-house project management system. While at Facebook, they built together a PM and collaboration tool that the social network company uses to this day. Then, they decided to use the technology and build software that can help organizations coordinate better. The company continues to receive investment funding, and has recently been valued at $1.5 B.

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Jose Maria Delos Santos

Jose Maria Delos Santos

Jose is a subject matter expert and member of the writing team for and Bridge24. He has written hundreds of articles including project management software reviews, books reviews, training site reviews, and general articles related to the project management industry.

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