Yammer is an enterprise social network that enables teams to connect and collaborate in a faster and smarter way across the company. It is a communication solution for teams and organizations being slowed down by company email. Email is not an effective tool for collaboration or project management. Consequently, the use of the wrong tools is costing companies very highly, considering the waste of time spent in back-and-forth replies, searching for missing files and messages, or ideas and opportunities falling into cracks. Here is a modern workplace tool that is effective and fun to use as well.
Features, Benefits, Product Strengths
- Communication and Collaboration – With Yammer, users can communicate, share files and work together in groups organized in different ways, such as by project. Groups allow teams an open and flexible workspace that can keep all their conversations, files, and updates in one central online space. Also, the application allows users to add external partners such as customers or vendors to group conversations for their needed input. In fact, a dedicated external group provides a sense of community that fosters good relationship.
- Knowledge Organization, Real-time Information – An enterprise social network within the company enables employees to easily find and build on the work of others in an organized and easy-to-search way. The Inbox allows users to view, prioritize and manage their most important work. It also has notifications to alert the user of the most important messages and announcements. Thus, the application can deliver personalized search results quickly. A Discovery feed provides users the latest information of what is happening across the company.
- Office Integration, Mobile Apps, other App Connections – Yammer works seamlessly with Microsoft Office, providing a social layer across familiar applications that keeps people productive. For instance, users can preview, edit and co-author documents using Office 365. It saves all work automatically, compare versions, and allows users to finalize changes. Moreover, mobile apps are available for the iOS, Android, and Windows Phone platforms. The application also works with Sharepoint, Delve, Skype Meeting Broadcast, and others.
Yammer offers a freemium pricing model. Companies can try it for free for as long as they want. For the premium or paid versions, they have to select an Office 365 plan. For instance, the Office 365 Business Essentials plan includes online versions of Office with email and video conferencing. It is priced at $6 per user/month on month-by-month basis, and $5 per user/month on a yearly basis (1 year commitment).
Social Network Presence
Yammer is an enterprise social collaboration tool for teams of all sizes. In addition, companies that use Office 365 and other online Microsoft applications can get the most benefit.
The application supports multiple languages. These include English, German, French, Portuguese, Brazilian, Spanish, Italian, Dutch, Polish, Danish, Finnish, Norwegian, Swedish, Russian, Turkish, Chinese, Japanese, Korean, Indonesian, and more.
Some of their Clients
Clients include Aon, ABB, DHL, KLM, Shell, AIA, Capgemini, Goodyear, Nationwide, and Tesco.
Luz Rodrigo at Telefonica stated that a connected company is more productive and innovative. Indeed, the majority of their employees preferred Yammer. And the more they used it, the stronger their digital culture becomes.
Lisa Benbow at Carillion stated that since rolling the enterprise social network years 3 ago, their online network grew to 6000 users with more than 56 active communities. It helped the people at the organization to connect wherever in the world they are, supporting peer-to-peer collaboration and innovation.
Yammer is a tool built to address a real business need, at first for internal purposes. It is a communication and collaboration application essential in managing and delivering projects successfully. Also, it integrates seamlessly with other popular Microsoft products.
Yammer was the product of San Francisco, USA-based company Yammer, Inc. It was founded in 2008 by a group led by David Sacks. Founder and CEO of Geni, a commercial genealogy and social networking website, David and his team were looking for a tool to keep their company connected. In fact, they were looking ideally for something like an enterprise version of Twitter but unable to find one. Hence, they decided to build an internal productivity tool. Over time, it evolved into a full-fledged company social network. In 2008, they decided to spin it out from Geni into a new company so others could use it, too. In 2012, it was acquired by Microsoft and is now part of Office 365.