Insightly, a web-based CRM and project management application, helps businesses keep in one place all the information they need to interact successfully with their customers. Customer relationship management (CRM) is not exclusive anymore to big businesses and enterprises. The CRM model of using technology to manage existing and potential customers is now available to small- and medium-sized businesses. Insightly is easy to access and use, yet powerful enough to bring people and projects together in one dashboard. But most of all, it is affordable to any business that wants to track projects, customers, tasks and other relevant information without the need to buy expensive software.
At present, this web-based CRM is being used by about 250,000 users in 100 countries daily. However, there are other reasons why businesses should consider this specific application. Its cloud-based technology enables businesses to outsource development costs to the software/service provider. The strong email and email marketing integration removes the bottleneck of having employees to answer individual emails one at a time. The social integration gives businesses more opportunities to connect with customers. The task of tracking, organizing, and integrating customer data is easy and flexible. Tracking progress of potential sales and automating repetitive tasks greatly increase efficiency, so sales teams can act quickly. All these features and more run on a safe and secure platform that has redundancies and provisions for disaster recovery, staffed 24×7 by senior engineers, and monitored in 14 locations around the world.
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