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HubSpot is a complete CRM platform with marketing, sales, customer service, content management, and operations modules. It is an integrated but scalable solution that enables a company to increase leads, accelerate sales, streamline customer service, build attractive websites, and make systems work together.
HubSpot Features, Benefits, and Strengths
Marketing and sales
Marketing Hub brings all marketing tools and data together in an easy-to-use platform. It provides marketing automation to help users attract the right audience, convert more visitors into customers, and run inbound marketing campaigns at scale. Tools include blogs, SEO, ad tracking and management, social media management, live chat, landing page builder, form builder, workflow automation, email marketing, lead tracking and management, marketing analytics, and Salesforce integration.
Sales Hub is a sales CRM software that enables teams to close more deals, nurture relationships with customers, and manage pipelines more effectively. Features include email templates, email tracking, document management and tracking, call tracking and recording, contact management and customer profile, appointment and meeting scheduler, sales automation, quotes, sales analytics and reporting, pipeline management, and mobile CRM app.
Service Hub is a customer service software that helps scale support through automation and self-service. It enables organizations to unite front-office teams in a single platform and provide proactive service that delights and retains customers. It includes conversational tools, help desk automation, knowledge base functionality, customer feedback surveys, and reporting to give companies a complete and unified view of each customer interaction. Features include ticket automation, live chat, inbox, team management, feedback surveys, and reporting dashboards.
CMS, operations, free tools, and more
HubSpot also offers a content management software called CMS Hub to help teams build websites that convert. Marketers can easily edit and create pages on their own. Features include SEO recommendations, website themes, drag-and-drop editor, adaptive testing, and contact attribution reporting. Operations Hub lets users sync customer data and automate business processes. Teams can stay aligned with a clean and connected data source for customers, allowing businesses to easily adapt to the ever-changing needs of customers. Features include data sync, programmable automation, workflow extension, team permissions, and data quality tools. HubSpot also offers free CRM tools, onboarding and consulting services, and other online services.
HubSpot offers a bundled CRM suite that includes marketing, sales, service, CMS, and operations tools along with free tools that users can pay monthly or annually upfront. The Starter plan at $45 per month or $540 per year includes essential marketing, sales, customer service, and operations software. Higher bundled plans include the Professional plan at $1,600 per month and the Enterprise plan at $4,000 per month. Customers can also subscribe to individual products such as the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. A free trial period usually of 14 days for the products are available.
HubSpot is ideal for small to midsize businesses looking for an integrated CRM platform to support their inbound approach of building relationships with prospects and customers to grow the business. The software is enterprise-grade, too, with the ability to integrate with many systems present in large companies.
Supports English, French, German, Japanese, Portuguese, and Spanish
Some of their Clients
Clients include World Wildlife Fund, Trello, G2, SurveyMonkey, Suzuki, SoundCloud, ClassPass, VMware, Corinium, and Foleon.
Amy Brierly is a marketing director of a specialist market intelligence, advisory, and events company. They work with thousands of organizations across 52 countries. Before adopting HubSpot, they were using one tool for CRM, another for email marketing, and another for website management. The disconnected tools made it hard for Amy’s team to understand which campaigns worked, which didn’t, and where revenue was coming from. HubSpot provided a CRM, email marketing, CMS, and a sales hub in a single platform. Now, everyone can see the effectiveness of their campaigns and can work more in sync, allowing them to adjust to any changes and demands and keep growing as a company while continuing to serve customers well.
In 2017, Michiel Schouten was the head of marketing of a fast-growing online creative platform. He realized that their current CRM and several disparate tools for marketing automation was not sufficient for their company’s trajectory. After an extensive research and a trial period, they found that HubSpot was the best fit for their needs. They now had a single platform where they could monitor funnel performance, manage hand-over from marketing to sales, understand conversion attribution, and improve insights on various segments. Hubspot continues to provide improved sales and marketing alignment, implement advanced marketing automation, and streamline the company’s sales process.
HubSpot is a CRM platform that provides modular and scalable products that make it easy for companies to align teams and goals as well as increase process efficiencies to provide customers a positive experience. The achieved alignment creates a momentum that delights customers, who in turn will repeat sales and drive referrals. As the momentum increases smoothly, business grows, revenues flow, and profits increase.
HubSpot, Inc. is a publicly traded American software company based in Cambridge, MA, and an office in Dublin, Ireland. The company was founded by Brian Halligan and Dharmesh Shah in 2006. They founded the company based on inbound marketing, an approach focused on helping prospects and customers instead of interrupting them. The company went public in 2014 and continue to be a top contender in the CRM software market with more than 113k customers worldwide.
Jose Santos is a long-time contributing writer for project-management.com. He is a subject matter expert in the field of project management and has many years of experience writing about project management software and tools. He has written hundreds of articles for the project management industry, including numerous software reviews, book reviews, training site reviews, and more.