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Craft is a product management platform built for product managers. Designed by product managers, it provides a comprehensive, streamlined, and intuitive platform for planning and managing products. managers usually work with different stakeholders, having to shift also between workflows, work stages and tools. Dealing with a mixture of spreadsheets, presentations, wireframes, bug trackers, and other tools frequently leaves the product manager depleted of energy and exasperated. Craft presents an agile way to build better products.
Features, Benefits, Strengths
Discover – Craft provides a set of tools that allow users to listen to their customers and prospects to know what matters most to them. An Idea Portal enables them to gather ideas in an engaging and empowering way. They can include ideas and feature requests coming from within and outside the organization, and see votes and comments to know their thoughts. They can capture feedback from sales and support, from other channels such as Salesforce, Zendesk, or Intercom, of from a shared form that users can complete. The platform also allows users to tag and sort ideas, and send them to planning boards. They can also enter product vision, personas, competitors, goals, initiatives, and OKRs, to ensure strategy connects with business goals.
Plan – The product management software gives users all the information they need to make informed product decisions. It has an intuitive Feature Editor where users can easily define everything to make a great product. It has epics, features, stories, and more. They can attach designs and documents, and keep everyone updated. Smart scoring enables users to prioritize which work to focus on, and accommodate constraints. They can use the preferred view of their choice: story mapping, spreadsheet, table, Kanban, or timeline view.
Engage, Roadmap, Integrate, and more – Craft lets users create and share beautiful roadmaps with the level of detail they want. They can share them via PDF or a live link. It sends email notification automatically of a colleague’s activity such as completion, a new comment, and others. Everyone involved in the creation, voting, or commenting of an idea that has become live will also get an email notification. Roadmaps can be set in a timeline view or with side-by-side columns. Swimlanes can be used to create parallel roadmaps. Other features include drag-and-drop functionality, milestones, dateless mode, visual customization, and more. It also integrates with Jira, Azure, Intercom, Zendesk, GitHub, Pivotal Tracker, and other apps.
Craft offers several plans. The Essential plan priced at $39 per user per month billed annually is ideal for small companies and product teams. It includes unlimited products, story mapping, Kanban board, product roadmap builder, integration with dev tools, and others. The Pro plan at $89 per user per month billed annually is for mid-sized companies. It includes all Essential plan features plus unlimited contributors and viewers, Idea Portal, LiveShare, and integration with CRM tools. A customized Enterprise plan is also available, as well as a free 14-day trial period.
Craft is ideal for product development teams and companies of all sizes, from startups to enterprises. Users who will use it to support their entire product development lifecycle will gain the most benefit.
Some of their Clients
Clients include BlackBerry, IMImobile, vNext Group, Civist, SwoopTalent, Higher Logic, and SAP.
Paul Davis described Craft as an application that supports the entire product management life cycle with a rich and easy-to-use interface.
Philippe Clairet stated that the user story mapping feature of the software provides him the best abstraction at that level. In addition, the integration features of Craft provides for a robust platform which meets all the needs of a product manager.
Craft is a comprehensive yet easy-to-use application specialized for product management. Users are able to manage their Lean product workflow, build products that fit their market, easily get everyone on the same page, and securely deploy the platform.
Craft IO Ltd is a privately held software company with headquarters in Tel Aviv, Israel. It was founded in 2015 by Elad Simon, CEO; Nir Erlich, CPO; and Ruvik Barkan COO. The idea behind Craft is that product managers deserve their own product to help them build better products.
Jose Santos is a long-time contributing writer for project-management.com. He is a subject matter expert in the field of project management and has many years of experience writing about project management software and tools. He has written hundreds of articles for the project management industry, including numerous software reviews, book reviews, training site reviews, and more.