BPM’online Software Review: Overview – Features – Pricing

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bpm-online-logoOverview Presentation

Bpm’online is a customer relationship management software (CRM) system running on top of a business process management (BPM) platform. Some systems help customers market their products, other tools help in getting orders while others help in providing account maintenance and services. Bpm’online offers three products on one platform to connect the dots between marketing, sales and service and manage the complete customer journey – from lead to order to continued customer service excellence.


Features, Benefits, Product Strengths

  • Align marketing, sales and service on a single CRM platform – Bpm’online provides its customers with comprehensive full-fledged applications for marketing, sales and service management on one platform that can be deployed as standalone products, or as a CRM bundle. The Marketing module has features for lead generation, qualification, distribution and hand-off to sales. It also has email marketing tools to establish and maintain communications with customers. The Sales module helps users with campaigns, lead and opportunity management, orders, invoices and customer service. Lastly, the Service module provides companies of all sizes the tools to manage omnichannel communications and and deliver high-level service. Bpm’online provides great deployment flexibility by offering both cloud and on-site deployment options.
  • BPM Platform, Process-driven CRM – The BPM platform is an integral part of all bpm’online’s solutions. Merger of CRM with BPM helps a business of any size design and automate processes to deliver outstanding customer experience. With a process-driven platform, users can leverage out-of-the-box processes for marketing, sales and customer service. In fact, users can quickly design and automate business-specific processes – you don’t need to be a technology specialist and there is no coding. There are no interruptions of work when a process needs to be updated. This helps with the process modification and testing in response to the immediate needs of the business, on the fly and in the cloud.
  • Multi-Industry, Global Partners, Insights, Training and more – The platform can help companies in advertising, banking, consultancy, distribution, legal, pharma, retail, real estate, private investment, telecommunications, and value-added distribution industries. It also has a partnership program with companies that can provide further localization. The company also provides thought leadership and insights through blogs, webinars, publications and others to the business community as well as training and certification.



Bpm’online has several products. For instance, the Marketing product plan is priced depending on the number of contacts, users and email traffic per contact/month.

The Sales product is divided into 3 editions with different features and is priced per user per month. The Enterprise edition also has an on-site deployment aside from the cloud deployment.

The Service product also has 2 editions with both cloud and on-site deployments.

A CRM bundle is also available with pricing that is according to the specific customer configuration. Users can try all products and editions free for 14 days.

Social Network Presence

Target Market

Bpm’online is ideal for middle-sized companies and enterprises, but is also suitable for startups and small business. Furthermore, it is applicable across industries with its industry specific products.

Supported Languages

English, French, German, Italian, Russian, Spanish, Portuguese, Arabic, Persian, Polish, Romanian, Turkish.

Some of their Clients

Heinz, Bayer, Virgin Connect, Zeppelin, Ricoh, Century 21, L’Oreal, Yandex



Mihails Mohovs at ABLV Bank described Bpm’online as having a very intuitive and user-friendly interface, making it enjoyable to work with.

Pavel Tsapyuk at Yandex stated that they were able to offer their clients exceptional customer experience with the help of Bpm’online solution.

Why Bpm’online

Bpm’online is an award-winning, feature-rich software system that is technologically advanced and stable, but also modular and scalable for companies of all sizes and industries.

Company Info

BPM’online is a global provider of process-driven CRM for marketing, sales and service. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.

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Jose Maria Delos Santos

Jose Maria Delos Santos

Jose is a subject matter expert and member of the writing team for Project-Management.com. He has written hundreds of articles including project management software reviews, books reviews, training site reviews, and general articles related to the project management industry.

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