Airtable is an online organizational software with the power of a relational database but with the ease of use of a spreadsheet. It is a modern database that works across platforms, keeping data in sync in real-time. Spreadsheets are great for applications that use formulas and work calculations. However, it is not the best organizational tool for tracking sales leads, task statuses, project updates and other non-numerical information. It is also limited in terms of collaboration and file attachment. Airtable can store almost anything and lets users share data and communicate from a central location.
Features, Benefits, Product Strengths
- Powerful Relational Database, Simple Interface – Airtable online organizational software is powered by a relational database that is robust and structured using a flexible spreadsheet-like interface. Users can add, reposition, rename fields directly from the table view. It allows users to link related data, such as one record to another and can display linked records as expandable cards. Users can customize their application to have the types of data and structure according to their exact needs without having to hire people with specialized technical know-how. They can easily sort, filter and rearrange columns and rows to have the views that is relevant to them. They can create multiple views and custom a view for a specific collaborator.
- Collaboration, File Attachment and Cross-platform Synchronization – This organizational software is also ready for collaboration as users can share views, chat with teammates and use mentions for direct notification. All these communication posts are saved and can be revisited for historical purposes. Users can also attach files directly to the rows in the table, whether from a local source or from a cloud storage application like Box, Dropbox and Google Drive. Any change made in the tables is synchronized in real-time across the web and mobile devices, so users are ensured that what they see is the latest information.
- Integrations, API, and Mobility – Airtable integrates with many apps and services such as Asana, Basecamp, Trello, Wunderlist, Box, Dropbox, Evernote, Google Drive, Salesforce, email, Gmail, MailChimp, Slack, SMS, Twilio, Zendesk and more. It has a robust API that comes with every table created in the application. It can also be configured to work with Zapier. It also has a native iPhone app with iPad and Android apps coming soon.
Airtable has a freemium pricing model. All plans include for unlimited databases, but the free plan has a limit of 1200 records per base, 2 GB attachment space per base and 1000 API requests per month. The Plus plan is priced at $12 per user per month with 5000 records per base, 5 GB attachment space and 5000 API requests per month. The Pro plan includes for unlimited records per base, 20 GB space and unlimited API requests with priority support and other features coming soon. There is also an Enterprise plan that will be available soon.
Social Network Presence
Airtable is for individual, teams and SMBs in any industry who are looking for a more robust application to replace spreadsheets as an organizational and productivity tool.
Some of their Clients
Clients include Swell Spaces, Scholar Match, Help.com, and Cadence Insoles.
Hannah Ruskin of Swell Spaces described Airtable as a nice and tidy application for them to organize their catalog. It has customizable filter options, rich content capability and complete with mobile access.
Diana Anderson of Scholar Match stated that the organizational software empowered them to fully customize their database and allowed them to use it as their needs evolve without requiring them to hire developers for every change they make.
Spreadsheets have been used beyond their intended purpose because relational databases are much too complex for the non-technical business person. Airtable bridges this gap, providing the power of having data stored in structured relational databases but also allowing non-technical users to easily create, manipulate and share information on tables and views, all from an accessible, safe and affordable platform.
Airtable is a privately held computer software company based in San Francisco, CA, USA. It was founded in 2013 by Howie Liu, CEO; Andrew Ofstad, Product; and Emmet Nicholas, CTO. The company is composed of people with experiences in building and scaling products from Salesforce, Google, Microsoft and other technology companies. The idea of the software came about when the founders realized that people are using spreadsheet for things that it was not meant for, but use it anyway because it is simpler than existing database applications. The company has raised a total of $10M in funding, most recently in June 2015. Its mission is to expand productivity with simple tools that people can use for a wide variety of personal and professional uses.