Airtable Software Review: Overview – Features – Pricing

Overview Presentation

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Airtable is an online organizational software with the power of a relational database but with the ease of use of a spreadsheet. It is a modern database that works across platforms, keeping data in sync real time. Spreadsheets are great for applications that use formulas and work calculations. However, it is not the best organizational tool for tracking sales leads, task statuses, project updates and other non-numerical information. It is also limited in terms of collaboration and file attachment. On the other hand, Airtable can store almost anything, and lets users share data and communicate from a central location.

Features, Benefits, Product Strengths

  • Powerful Relational Database, Simple InterfaceAirtable online organizational software is powered by a relational database that is robust and structured using a flexible spreadsheet-like interface. It has native mobile and desktop apps that makes it easy to edit, comment, and collaborate in real time. Changes made are instantly synced across devices, so users can organize anything, and collaborate with anyone, anywhere. It can handle a variety of field types to accommodate any content. Users can add attachments, long text notes, checkboxes, and links to records in other tables. They are given the option to configure the right view for their content, such as a grid view, a calendar view, a gallery view, or a kanban board view. Linking related content is easy, and removes the need for duplicate data entry.
  • Integrations, Inspirations – This organizational software works with dozens of popular apps and services, allowing users to further automate their work. It supports integration with Asana, Basecamp, Box, Dropbox, email, Evernote, Facebook, GitHub, Gmail, Instagram, LinkedIn, MailChimp, Meetup, Pocket, Slack, SMS, Trello, Tumblr, WordPress, Wunderlist, YouTube, Zendesk, and more. Through its API and Zapier, it can connect to more websites and apps. It also has a template library contributed by various teams from creatives, marketing, product and UX, project management, and others. Users can make use of templates for client project tracker, content marketing calendar, product launch planning, or agile sprint planning, to name a few. Thus, teams can easily kickstart their project without having to start from scratch.
  • Blocks –Airtable uses Blocks, or widgets, that allow users to create their own mix and match of functionality to get the perfect workflow for their team. They can choose from and add maps and geocodes, bar, line, and scatter charts, timelines, page designer, 3D model explorer, and color palettes for greater visualization. They can use countdown timers, hold video chat, send SMS, start time trackers, and add a world clock for better planning and collaboration. With third-party tools, they can enhance their analysis and workflow with Cloud Vision, pivot tables, Clearbit, translation, importers, and powerful search tools.
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Airtable has a freemium pricing model. All plans include for unlimited databases, but the free plan has a limit of 1200 records per base, 2 GB attachment space per base and 2 weeks of revision and snapshot history. The Plus plan is priced at $12 per user per month ($10 per user per month billed annually) with 5000 records per base, 5 GB attachment space and 6 months of revision and snapshot history. Both Free plan and Plus plan includes essential features. The Pro plan includes for 50,000 records per base, 20 GB space, 1 year of revision and snapshot history, advanced features, and priority support response. An Enterprise plan is also available. Annual payment results in 17 percent discount.

Airtable Pricing 2018

Social Network Presence

Target Market

Airtable is for individuals, teams, startups, SMBs, and large organizations that are looking for a more robust application to replace spreadsheets as an organizational and productivity tool. It is ideal for creative teams and agencies, marketing and communications teams, product and UX development teams, and project teams in a wide array of sectors and industries.

Supported Language


Some of their Clients

Clients include Cole Haan, Pinterest, BuzzFeed, Medium, CNE, Slack, Box, Shopify, Time, and Carnival.

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Erica Solano works with a high volume of invoices from freelancers and vendors at various stages of the work cycle. She needed a tool that could track every step, trigger alerts, show clearly where they are against budgets, and offer transparency to stakeholders. She stated that with Airtable, it is all automatic. The flexible framework allowed the team to get a bird’s-eye view of the invoicing process and adopt views that analyzed the budget through various dimensions. Sarah Drew credits the organizational software for helping them develop a more streamlined process her team needed to create more impact. When she first joined the project, she inherited a spreadsheet with more than 15 tabs with different names, color codes, and highlights. Using Airtable’s customizable personal views, different stakeholders can each focus on just the information that matters most to them.

Why Airtable

Airtable provides the power of having data stored in structured databases, but also allows non-technical users to easily create, manipulate and share information. They can choose to use different tables and views for a variety of content, workflows, and objectives using an accessible, safe, and affordable platform.

Company Info

Airtable is a privately held computer software company based in San Francisco, CA, USA. It was founded in 2013 by Howie Liu, CEO; Andrew Ofstad, Product; and Emmet Nicholas, CTO. The company is founded on the belief that software should not dictate how people work, that it should be flexible enough for people to use it to work their way. The idea of the software came about when the founders realized that people are using spreadsheet for things that it is not meant for, but people use it anyway because it is simpler to use than existing database applications. As of to date, the company has raised over $170M in funding, receiving $160M of it this 2018. Its mission is to expand productivity with simple tools that people can use for a wide variety of personal and professional uses.
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Jose Maria Delos Santos

Jose Maria Delos Santos

Jose is a subject matter expert and member of the writing team for and Bridge24. He has written hundreds of articles including project management software reviews, books reviews, training site reviews, and general articles related to the project management industry.

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