Adobe Workfront


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Adobe Workfront

Adobe Workfront is an enterprise project and work management software solution that enables users to connect, collaborate, and simplify workflows. It enables marketing teams and other departments to easily move projects from start to finish with customizable and automated workflows. Its project templates, team calendars, integrated applications, and real-time work views give users flexible tools to deliver work and projects more efficiently.

Table of Contents

Adobe Workfront Features and Strengths

Work, Demand, and Resource Management

Adobe Workfront is an enterprise work management software that enables teams to prioritize, assign, and complete projects. It has intuitive tools to help users plan and assign work. It has project templates to launch projects faster. It also has built-in time tracking and analytics to help teams manage programs and portfolios.

Its demand management feature includes request queues with auto-routing. Users can create custom forms and apply logic. They can also apply automated approvals on request. The project management software lets teams integrate agile processes into workflows. It supports Scrum and Kanban, as well as waterfall and hybrid work approaches.

Workfront’s resource management features enable users to see how much work each team member has, with the option to automatically assign the right resources to high-value projects. Features include team scheduling, project scheduling, global resource scheduling, and resource planning.

Workflow Management, Proofing, and Approvals

Adobe Workfront helps streamline processes with its workflow management tools. From start to finish, its project plan templates and team calendars provide important information readily viewed by all stakeholders. This eliminates the need for back-and-forth emails. It has review and approval capabilities so that teams do not run into risks of multiple revisions, duplicated work, and version control issues.

The software supports various multimedia content, including static, web, audio, and video files. Users can configure multistage approval workflows. Other features include interactive content review, side-by-side comparison, unlimited proof generation, mobile proofing, electronic signatures, and security controls.

Reporting, Dashboards, and Customization

Adobe Workfront provides unlimited, centralized reporting and dashboards with multiple views and filters. Users can customize reports with over 50 workflow elements to display real-time data. They can customize terminology, layout, and blueprints, and add custom fields. Teams can generate utilization reports, view big-picture updates, or spot project resource gaps. The software provides access to unlimited work contributors and report viewers for seamless collaboration.

Work Automation, Integration, Goals, Scenario Planning, and More

Workfront provides no-code work automation and integration tools with Workfront Fusion. It lets users connect web-based apps into a single hub that syncs data and allows free flow of information. Workfront Goals lets users define their objectives and helps them align work to goals and measure business outcomes. The Scenario Planner simplifies continuous planning with multiple what-if scenarios, comparisons, and iterative planning.

Other features of the work management software are budget and expense management through integration with Anaplan, business case management, alignment scorecards, and portfolio optimizer. It integrates with Adobe Experience Manager and Creative Cloud apps, third-party apps from Microsoft, Google, Salesforce, Jira, and Slack, among others. It also has mobile apps, enterprise administration, security, and compliance features including encryption, SSO, IP allowlist, and other advanced enterprise controls.

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Adobe Workfront Pricing

Adobe Workfront pricing are custom packages available upon request. The three packages include 24x7x365 webform and phone support.

  • The Select package includes essential work management features to collaborate, execute, and accelerate work. It includes all features for work management, demand management, resource management, review and approval, work views, and hybrid work management.
  • The Prime package includes all Select package features, plus strategic portfolio planning and enterprise administration, security, and compliance.
  • The Ultimate package has everything in the Prime package, as well as automation, goal alignment, and scenario planning, which are add-ons separately purchased with the other packages.

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Who Uses Adobe Workfront?

Adobe Workfront is applicable to businesses of all sizes across industries, but ideal for midsize companies and large enterprises. Teams in marketing, IT, PMO, and services use it to align and execute strategy, plan, prioritize, and reiterate work, drive business results, and deliver impact. Customers include Sage, Thermo Fisher Scientific, JLL, Cisco, Xfinity Creative, The Home Depot, Walgreens Boots Alliance, T-mobile, and DICK’s Sporting Goods.

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Adobe Workfront Supported Languages

Adobe Workfront supports English, French, German, Japanese, Spanish, Italian, Portuguese, Korean, Chinese (Simplified), and Chinese (Traditional) languages.

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Case Studies

Ilona Yeremova is the Group Leader of Marketing Business Operations at a large American telecom carrier. Together with its rapid growth in recent years comes complexity, so it needed to constantly optimize its entire marketing workflow. The workflow spans from content creation to campaign distribution, to reporting and ROI. Ilona and team needed a solution that will help them how they rethink the way they work so they can scale to the next level.

The company chose Workfront because it is the only solution that could match the immense volume and velocity of their marketing projects. The project management software also helps eliminate silos between marketing teams, automate tasks, and simplify how the company optimize marketing operations across brands. Workfront helped save the company $2M by consolidating and automating workflows.

Katie Smerick is the Creative Director of eCommerce for a retail sporting goods company in Pittsburgh. The company reaches more than 150 million customers through physical stores and online channels. The company aims to serve every customer/athlete in their personal journey, and key to this is personalization. However, this requires Katie’s designers to work faster and deliver more creative content for different campaigns.

The company uses several Adobe products to create consistent content faster that they can reuse across channels. Adobe Workfront maximizes the value of content at scale by making sure teams are able to build, review, approve and automatically tag digital assets to their associated projects. The project management tool enables teams to stay on top of project timelines while managing brand standards and creative output.

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Why Choose Adobe Workfront?

Adobe Workfront is an integrated solution that enables teams to streamline communication, manage tasks, and generate real-time reports using a single platform. Companies are able to manage projects from start to finish while minimizing risks, miscommunication, and wasted time and resources. Powerful automation and flexible reporting give users more time to focus on tasks and make data-driven decisions.

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Company Info

Workfront is a product of Adobe, a publicly traded American software company with headquarters in San Jose, California and offices across the USA, Mexico, Asia, Australia, Europe, South Africa, and Brazil. Workfront, formerly AtTask, was a private software company based in Lehi, Utah. It was co-founded by Scott Johnson, Abe Knell, and Jason Fletcher in 2001 to help tech teams collaborate on projects. In 2015, it renamed to Workfront to better convey the enterprise nature of its solutions. In 2020, Adobe acquired Workfront to give its customers better tools to manage the complexities of marketing project management.

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