Central Desktop Software : Overview – Features – Pricing

Overview Presentation

Central Desktop LogoCentral Desktop is a software-as-a-service provider that offers a social collaboration platform called SocialBridge. Through this platform, businesses can share files, manage projects, connect people and collaborate around ideas. It can be used in different ways by different people located at different places, because it is a cloud-based technology. It is a tool that helps people and businesses organize coworkers, content, and customers. It is a helpful application that allows people to share files better than using just email.

Features, Benefits, Strengths

  • Social media-type collaboration ‚Äì The platform has many similarities with popular social media applications, which makes it easy to use. Project teams, sponsors, and clients can discuss project details more efficiently and quickly through online forums. In a searchable discussion thread, people with the proper access rights can comment on different types of content, including status updates, files, and tasks. Wonderful ideas can be “liked. ” Creative projects and discussions can use a Moodboard, an online idea wall where images for marketing campaigns can be uploaded and downloaded easily.
  • File sharing and document management ‚Äì An authorized team member can upload, edit, and share files with others in a secured and protected way. It is secured such that unauthorized people will not even have access to the Workspace where files are shared. Documents are protected such that versions are controlled and audit logs are kept to identify who opened, revised, and reviewed the document. Gigabytes of storage allow for sharing of large files, images, and videos. File links can then be sent and shared by email.
  • Task creation, project management, and resource management ‚Äì When the right people are connected and documents are shared, projects can be created. Large projects can be broken down to milestones, task lists, and tasks. Dependencies and priorities can be designated. Users can manually assign resources while workflow rules can automatically assign tasks. Gantt charts give a view of the entire project and status reports give a summary of assignments, dates, percent complete, and state of tasks. It also has time tracking, time budget, and time reports.


SocialBridge Professional is ideal for small businesses and for departments. This package includes 30 users (20 internal and 10 external), five workspaces, and 50 GB of file storage. The Enterprise package is better suited for medium-size to large companies or departments. The Agencies + Marketers package is designed for creative, digital, interactive, and marketing agencies. The users, workspaces, and storage space are without limits for these two packages. Central Desktop also offers a free plan for a team of five users, two workspaces, and 1 GB of storage.

Central Desktop Pricing

Social Network Presence

Target Market

Central Desktop is more than just an online collaboration tool with an attractive price. Small and medium-sized businesses, as well as departments of larger companies can take advantage of its features without the high cost of IT staff and maintenance usually associated with such productivity software systems. It is one of the best collaboration platform provider for marketers, and with its Moodboards, it provides the first professionally focused private idea board for creative agencies and marketers.

Supported Languages

At present, only the English language is supported. However, customers have already made requests of additional language support in the next coming versions.

Some of their Clients

Some of their clients include Beyond Indigo, a website design firm, San Diego CRM Consulting, a CRM systems integration firm, and Symphony3, an Australian strategic IT consulting firm. Other customers that subscribe to their service mainly as an alternative to Basecamp are Abraham & Harrison, b2b2dot0, ComBridges, jdcPartnerships, and Olympia Media Group.


According to Pat Lupica, Consultant to American Red Cross ‚Äì San Diego/Imperial Counties, Central Desktop helped her bring everything together. They were able to “collaborate better and save time by using the web meetings feature instead of having face-to-face meetings. ”

Major League Baseball (MLB) Advanced Media is the interactive media arm and operator of the website MLB.com. Manager Rob Boysko of Multimedia Publishing described the extremely complicated task of handling the MLB’s 30 team sites. “Central Desktop keeps us organized. ”

Paige Perdue, Director of Digital Marketing of the WD-40 Company described how the company saves time with improved document management. Central Desktop saves the marketing team precious time by allowing them to find what they are looking for by themselves.

Why Central Desktop

In 2009, it was serving 375,000 users worldwide with a client list that includes Nielsen, CBS, and Netflix. Today, it is claiming to have at least 500,000 users and rising, with the company posting 153 percent year-over-year growth. But what seems to be working very well for the company is the flexibility of its collaboration platform to find a use from a diverse lot of people and businesses. Strong integration of other features such as document management and project management, together with continuous innovation, like Moodboards, also helped its popularity. The company and the application seem headed in the right direction.

Company Info

Central Desktop, Inc. a privately-held company with headquarters in Pasadena and another office in Irvine, all in California. It is a collaboration software company founded by Isaac Garcia, Chief Executive Officer, and Arnulf Hsu, Chief Technology Officer, in 2005. In 2008, the company received funding from Openview Venture Partners, a Boston-based venture capital firm. In 2010, version 2 of the software was released with additional enhancements and features. In January of this year, it announced continued growth through 2012, with the last quarter of the year as the strongest. CEO Garcia promised to continue building on that momentum.

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