Author: Nida Rasheed

What Is Customer Relationship Management (CRM)? CRM is a type of business strategy that businesses and companies use to reduce costs and increase profits by increasing customer satisfaction, customer loyalty and customer advocacy. CRM uses all available internal and external information to give businesses a holistic view of customers in real time.  By viewing customers…

This is the era when the business community is able to tap many opportunities and options to endure rising operational costs. A company can now possibly and easily employ an external or third-party company to perform on its behalf technical support. This is what is more popularly known today as help desk outsourcing. The proliferation…

The help desk system of any company should be regarded with high importance. It should not be overlooked and neglected. Many businesses have failed because of their failure to recognize that significance. Your venture should not commit the same mistake. As business experts always point out, it is much better and more affordable to retain…

For many companies, customer relationship management (CRM) is synonymous to sales force automation. For most others, CRM simply describes customer support management, contact center, field service, or automation of marketing. Confusion as well as miscommunication about CRM can cause any business to make bad decisions that may lead to losses. Without a doubt, choosing the…

It is very common today for companies, whether small or large, to outsource their help desk functions. A business now need not fret about not having enough employees who are technically trained and skilled to carry over complex IT tasks and processes. It would not have to spend money on training its staff to learn…

Customer relationship management (CRM) used to be exclusive to huge enterprises. But due to a widening adoption of popular management concepts across different industries, CRM is now also popular among small businesses. There are numerous options on how large- and small-scaled ventures can effectively manage their relationships with their customers. Small businesses may implement CRM…

There are many benefits that can be obtained from a properly maintained and managed CRM system. No wonder, such solutions have created a buzz in the modern business community. A business can stand to gain from using a CRM program, in terms of delivery and of gaining from them. Advantages of Installing and Using a…

One of the ways businesses can increase customers is through customer relationship management. A good customer relationship management (CRM) system will help the company deal efficiently with customers, clients and any potential clients as well and can be one of the most important tools in increasing revenues, and profits. However, a CRM system does not…