Even though the marketing world didn’t consider project management as a priority for a long time, it has proven useful for this industry too. Bit by bit, project management has found its way into marketing, and today it enjoys enormous popularity.
The popularity lies in the benefits that project management has to offer the marketing world. These benefits include:
- Strategic decision making
- Effective allocation of resources
Thus, helping marketing teams ensure more productive results and successful campaigns.
Observing these and other benefits that marketing teams garner from the implementation of project management strategies, a lot of organizations now hire marketing project managers as permanent employees. These new hires are standard members of marketing departments. Goes on to show how strategically marketing companies wish to implement each project with precision.
However, attaining precision while implementing projects will require marketing managers to master the art of organizing their projects to attain the maximum results. This article will help you learn those top five innovative ways that help you organize your marketing projects in the most efficient manner possible.
1. Implement a marketing project management software
The fact that there are various options available for marketing project management software indicate just how big this trend is becoming. Such software solutions are not just a buzzword anymore. They come with many features and functionalities that can help project managers in marketing departments handle the everyday challenges they face.
Rather than using a plethora of different tools for communication, reporting, time tracking, and many other purposes, you can replace them all with a single platform that streamlines all marketing processes. This is much more efficient than having to switch through multiple tools and copy the same data over and over.
2. Adopt the SMART model
No matter what kind of project management process we are talking about, you need to set proper goals. This is especially important in marketing project management, as the goals can sometimes be misplaced and not so easily understood.
This is why more and more companies adopt the SMART model. This approach allows them to set specific goals that are clear, can be measured, offer accurate guidance, have realistic projections, and are time-sensitive.
This way the goals can be determined while the project is still just a draft or even as the project develops. This model can be used for small or overarching goals, and it’s one of the most straightforward approaches to create actionable goals and, ultimately, achieve them.
3. Plan projects to be more flexible
It’s essential to plan a project thoroughly before starting out, but most projects don’t run according to plan. This is why you need to include some level of flexibility in your plans. All projects run into dead ends and in these situations going forward blindly is counterproductive.
At this point, a good project manager will reassess the situation and then make the necessary adjustments. Having contingency plans and introducing flexibility for such situations allows you to save time, manpower, and money while going through delays and setbacks that have to occur.
4. Break down the project into smaller tasks
Marketing projects can be very hectic and create a lot of chaos, causing the whole team to lose their momentum. This is why you need to break down the project into smaller tasks. It allows the manager to be effective at managing what’s happening and the employees can focus on what’s most important at any given moment.
Not only this but with smaller tasks, employees will know that the project is moving forward and each successful task that is finished will make them motivated to continue further. Consult with your team on how you can break down the project, create realistic estimates, and then work on building a workflow.
5. Create project templates
When it comes to marketing projects, many similar processes and actions repeat themselves. They have the same form but are focused on other products, services or organizations.
This is why you should save templates for different projects or tasks in your marketing project management software and use them when needed. Don’t reinvent the wheel over and over ‚Äì keep project templates which are reusable and modify them quickly when needed.
In the End‚Ä¶
With increasing competition in the marketing field, it has become essential for all organizations in this sector to make sure that they manage their projects in the most efficient manner possible. To do that it is important that they have great innovative ways to organize their marketing projects effectively. The above suggested five ways can help you improve your marketing project management hassle-free. In case you have tried something else, then feel free to share your methods and ideas.
Recommended Project Management Software
If you’re interested in learning more about top rated project management software, the editors at Project-Management.com actively recommend the following:
monday.com Work OS is the project management software that helps you and your team plan, execute, and track projects and workflows in one collaborative space. Manage everything from simple to complex projects more efficiently with the help of visual boards, 200+ ready-made templates, clever no-code automations, and easy integrations. In addition, custom dashboards simplify reporting, so you can evaluate your progress and make data-driven decisions.
ClickUp is one of the highest-rated project management tools today. Use Docs, Reminders, Goals, Calendars, Chat, scheduling, assigned comments, custom views, & more with this all-in-one project management tool.
Used by 800,000+ teams in companies like Airbnb, Google, and Uber, it brings all of your projects into a single app! Built for teams of all sizes and industries, Our fully customizable & proprietary features make it a must-have for anyone wanting to keep project management in one place.
Tackle complex projects with Wrike’s award-winning project management software. Break projects into simple steps, assign tasks to team members, and visualize progress with Gantt charts, Kanban boards, and calendars. Manage resource allocation and forecasting with software that’s easy to launch. Automation and AI features strip away time-consuming admin tasks so you can do the best work of your life. Streamline your practices, align your team, and ensure you hit deadlines and stay on budget.