Modern Business Management – A Book


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Modern Business Management: Creating a Built-to-Change Organization is a book that clarifies what true agility is and how it can be adopted by the whole organization. It explains what Agile is and its true objective, that is to create value. Many people have associated Agile with processes and ceremonies, but the book explains that doing Agile is not the same as being Agile. Agility is not only for the IT department or for technical members of the company, according to the book, but should be present across all parts of the organization to produce real value.

Book Details

The paperback measures 6.2 inches wide, 0.5 inch thick, and 9 inches long, weighing approximately 9.1 ounces. It has 156 pages divided in 9 chapters. It is also available in Kindle format. This first edition was published by Apress Publishing on January 1, 2018 in English. ISBN-10: 1484232607; ISBN-13: 978-1484232606


$24.99 for the paperback version and $19.99 for the Kindle version

Target Audience

Modern Business Management is for corporate management and executives, who are responsible for developing, recommending and implementing organizational policies. The book can also be used as reference by Agile consultants and coaches who advise clients regarding Agile adoption and business transformation.

What Customers Say

Marie (Amazon) stated that she highly recommends Modern Business Management to business executives and leaders. More so if they are part of a company that is preparing for or undergoing digital or agile transformation. The book discusses what is needed to gain the benefits of pursuing an Agile approach. Also, the book’s format is easy to read.

Content, Approach, Style

Content: Modern Business Management is divided into an introduction and 9 chapters. It starts with clarifying misconceptions about Agile, and proceeds from explaining what it is, from its beginnings in software development, to its other applications, all for the purpose of creating value, or removing whatever that prevents the creation of value. The remainder of the chapters describe how executives and organizations can transform to being truly Agile by following processes and using indicators and metrics to make sure that the approach is working. Approach/Tone: The authors use explanation and clarification to correct false notions and misconceptions. They share stories and some funny remarks about how some executives are misinformed or misled about Agile, and how this can be corrected with the help of the discussions and recommendations stated in the book. Style: The book is well organized and easy to follow. As the reader goes through the pages and chapters, he or she becomes more enlightened and informed about the subject of agility, its history, objective, and benefits. The book uses short paragraphs, bulleted and numbered lists, illustrations, tables, and other aids to help convey the ideas easily.

Why Buy the Book

Modern Business Management is a book that can help executives and senior management understand what Agile is and how it can be practically and successfully applied in the whole organization to create a modern, resilient and successful corporation. Moreover, the book shows the benefits of being truly agile as a company, and how it can be checked realistically in terms of every dollar gained or saved from creating value.


Doug Dockery is the Senior Director of Agile Management at CA Technologies. Doug has extensive experience as an executive for over two decades working for various firms. His expertise includes sales team management, strategic planning, organizational transformation, team building and leadership, enterprise agile coaching, scaled agile framework, Scrum, Kanban, and management consulting. He is a Certified Scrum Master, a Professional Scrum Master, a certified LeSS Practitioner, and a SAFe Program Consultant. Doug has led transformations of and worked with companies belonging to Fortune 100 to become truly agile. He is a subject matter expert, a presenter, and thought-leader at events. Laureen Knudsen is an Executive Management Advisor at CA Technologies. Laureen has 15 plus years experience that spans the IT, healthcare, and financial industries. Her expertise includes product lifecycle management, regulated Agile, Lean/Agile business, Scrum, Kanban, business process engineering, PMO, and consulting/coaching. She is a certified ScrumMaster, a certified Manager, and certified in ITIL. She has led business transformations to agility in regulated environments of several companies, having learned Agile methods in 2003. She also is an expert in DevOps and Cloud Computing, and specializes in helping executives and teams use best practices and achieve continuous improvement.

$24.99 for the paperback version and $19.99 for the Kindle version

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