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Why Aren’t Marketers Embracing Agile as a Project Management Methodology?
Categories: Project Management ArticlesLearn more: Why Aren’t Marketers Embracing Agile as a Project Management Methodology?Agile was born in 2001 with the Agile Manifesto, which laid out a framework of 4 core values supported by 12 principles for developing software. The idea was to create a process that focused on continual improvement and responding to input from customers, rather than forming a rigid plan and then executing on that plan.…