Airfocus Software: Overview – Features – Pricing


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Overview Presentation

Airfocus is an online prioritization and roadmapping tool for individuals, teams, and organizations. It is an easy-to-use solution that lets users build and prioritize roadmaps, collaborate on strategy, and manage multiple products and advanced workflows in a secured environment. You can easily integrate it with popular solutions like Jira, Trello, Asana, and Azure DevOps, so your teams can track and evaluate progress with a single solution.

Features, Benefits, Strengths

  • Powerful Prioritization – airfocus is a prioritization platform that helps you make the right product decisions. It has a customizable prioritization framework where you can prioritize features and initiatives using strategic criteria. A customizable scoring board lets you objectively prioritize opportunities based on your defined set of value and cost. Use equal or custom weightings, or formulas for more accurate scoring. It builds an interactive prioritization chart based on your input where you can gain insight which ideas, strategies, and projects offer the best results. The Priority Poker tool allows you to get ideas and perspectives from your team and stakeholders through discussions. By voting on items, everyone participates in the process and you get a collective idea on which to prioritize.
  • Effective Roadmapping – The roadmapping tool enables you to create effective roadmaps that communicates clearly your product strategy. A Kanban board lets you plan and share with everyone involved. Move the cards or items between the swimlanes and across the board with simple drag-and-drop. A timeline roadmap allows you to create alignment around items, goals, and milestones. Move items to change timelines or add dependencies quickly on the interactive Gantt chart. Share your roadmaps in real time in one click. Other features include unlimited views and option to export in various formats.
  • Seamless Collaborations, Integrations, Templates, Support, and more – airfocus allows you to build better products faster as you collaborate with multiple users and contributors. Stakeholders can easily view and give feedback with the unlimited viewers included in the platform, while you control what to share and to whom. The software integrates two-way with many project management and developer tools like Jira, Trello, Asana, Azure DevOps, Basecamp, GitHub, and others. Save time by choosing from available ready-to-use and adjustable templates such as product template, technology template, agile sprint, feature roadmap, RICE scoring template, and more. Other features include 24/7 email and chat support, and compliance with world-class security standards like ISO 27001, PBKDF2-hashed passwords, and TLS data encryption.


airfocus offers four paid plans which can be billed annually or monthly. The Starter plan starts at $19 per month if billed annually. The Team plan is for teams that want to collaborate to prioritize and build roadmaps. The plan costs $39/month per editor. The Team plan includes all features from the Starter plan plus five contributors, unlimited viewers, Gantt timeline roadmap, integration with Trello, Asana, Zapier, Jira, several export options and more. The most popular plan is the Pro plan, which is for teams that want to manage multiple products and advanced workflows. The Pro plan starts at $79/month per editor, and it includes everything from both the Team and Starter plan plus integration to Jira server and Azure DevOps, 20 contributors, access to master workspaces, custom fields and more. For larger organizations that need advanced security or support, you can reach out to our customer success team for a custom quote today. A free 14-day trial period is also offered.

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Target Market

airfocus is for companies of all sizes. It is valuable for individuals who want to prioritize their strategy, and for teams who want to collaborate on prioritization and roadmapping. managers, project managers, sales and marketing teams, C-level executives and managing directors can gain the most benefit from using the software.

Supported Language


Some of their Clients

Clients include The Washington Post, Nike, Freeletics, eToro, BCG, and Shell.



Philipp Baumgaertel stated that airfocus helps him and his team make superior decisions and get the right stuff done. With the software, they no longer need to use outdated spreadsheets or work with unclear roadmaps.

Jamie Hoyle was confident that their entire team is able to build better products with airfocus. They were able to collaborate and easily score new product features based on customer value and relative effort.

André Cardoso recalled that when they compared software they have used and searched for alternatives, they were left with limited options. When they discovered airfocus, suddenly everything changed for the better for them.

Why airfocus

airfocus is a prioritization and roadmapping software that helps decision makers and product teams focus on the right features and initiatives relevant to a company’s growth, customers, products, or services. It helps provide clarity for product strategy, gives valuable data for making informed decisions, and enable users to build lean roadmaps that easily align teams with company goals.

Company Info

airfocus GmbH is a privately held software company with headquarters in Hamburg, Germany. It was founded in 2017 by Malte Scholz and Christian Hoffmeister. As a product manager and technology enthusiast, Malte felt obligated to build airfocus to address companies’ constant pain of bad prioritization and lack of clear roadmaps. Christian is the mastermind behind the AI-driven automatization of prioritization and roadmap creation. In May 2019, the company attracted a six-figure investment funding from Picea Capital and Munich-based entrepreneur Klaus Schlumpberger.

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