Launching a new product is exciting. But without a clear plan, it can also be overwhelming. From setting go-to-market goals to managing cross-functional timelines, there’s a lot to track.
Thankfully, many leading project management platforms offer product launch plan templates designed to streamline the process.
Among the many options available, we’ve curated a list of the 10 best product launch plan templates to help busy project managers like you stay organized, minimize errors, and bring products to market faster.
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1. monday.com — A visual board to track every launch task from planning to release
Easily manage every phase of your product launch with this highly visual template from monday.com. From pre-launch planning to post-launch analysis, monday offers a board that includes customizable columns for tasks, timelines, owners, and progress tracking.
Its drag-and-drop format, combined with automation and integrations, makes this template a great fit for busy teams seeking to streamline communication and speed up execution.
Why we like monday.com’s template
monday.com’s product launch template helps teams stay on the same page at every stage of the launch. We love how the visual layout provides instant clarity on task status and ownership, while automation features reduce manual updates. It’s an excellent pick for fast-paced teams that want to move quickly without losing visibility.
2. Asana — A structured roadmap with timelines, dependencies, and milestones
Asana’s product launch template maps out your entire product launch in a clear, task-based timeline. With built-in milestones, dependencies, and assignee fields, it helps you manage deadlines, avoid bottlenecks, and keep your cross-functional teams aligned. The timeline and calendar views make planning feel intuitive and easy to follow.
Why we like Asana’s template
Asana’s product launch plan template’s strength lies in its clarity. The timeline view provides a quick overview of upcoming tasks and who is responsible for them, while dependencies ensure a smooth workflow. It’s suitable for structured teams who want to avoid surprises and stay ahead of schedule.
3. Trello — A simple Kanban-style checklist to track progress at a glance
Trello uses a drag-and-drop card system to guide teams through the product launch process. Organized in columns labeled as “Planning,” “In Progress,” and “Launched,” this template is ideal for teams that want a clear and visual way to track progress without overwhelming complexity.
Why we like Trello’s template
Trello’s product launch board keeps things simple and flexible. We like how easy it is to customize cards and lists based on your workflow. It’s a strong pick for startups or lean teams who prefer a visual system and need something quick to implement.
4. ClickUp — A flexible workspace with task views, timelines, and built-in docs
ClickUp’s product launch template comes packed with multiple views, including Gantt, list, calendar, and board so teams can choose how they work best. It also includes built-in docs for SOPs, wikis, and briefs, making it easy to keep everything in one place. Automation, goals, and reminders help ensure nothing slips through the cracks.
Why we like ClickUp’s template
ClickUp gives you control over your launch. We’re impressed with how it combines flexible task views with detailed documentation and collaboration tools. For teams that want a central hub for all their planning, tracking, and communications, this template delivers.
5. Notion — An all-in-one dashboard for tasks, briefs, and launch materials
Notion’s product launch template blends project tracking with live documents in a single, easy-to-navigate database. You can create tasks, add launch notes, tag teammates, and organize stages, all while linking back to key assets like strategy docs or marketing plans.
Why we like Notion’s template
Notion stands out for its ability to combine tasks and context. We appreciate how you can move fluidly between launch checklists, briefs, and calendars without needing to switch tools. It’s a great fit for teams that want flexibility and transparency in one lightweight workspace.
6. Airtable — A customizable database to organize and filter launch data
The Airtable product launch template lets you manage your launch with a spreadsheet-style view that’s enhanced with filters, color coding, and kanban options. Track feature rollouts, owners, deadlines, and priorities with ease. The database format supports in-depth tracking and real-time updates.
Why we like Airtable’s template
Airtable offers a great mix of structure and flexibility. We like how you can slice and sort your data any way you need, making it ideal for product and operations teams who love to dive into the details and need customizable reporting.
7. Wrike — A detailed checklist for coordinating large, multi-team launches
Wrike’s product launch template includes detailed tasks, owners, deadlines, and dependencies laid out in list and Gantt views. Designed for large teams, it helps coordinate complex workflows, align departments, and manage risks through each launch phase.
Why we like Wrike’s template
Wrike excels when managing large-scale launches. We like how its task-level detail and timeline controls make it easier to spot and solve bottlenecks early. It’s a top pick for enterprise teams with multiple moving parts and high accountability.
8. Smartsheet — A spreadsheet-style system with Gantt charts and automation
Smartsheet offers a structured grid for tracking strategy, deliverables, and release milestones. Gantt charts and dashboards provide a big-picture view, while rows and columns help you zoom into the specifics, which is ideal for teams that love Excel but need more power.
Why we like Smartsheet’s template
Smartsheet delivers clarity and control for data-focused teams. We appreciate how the familiar spreadsheet format complements advanced tools like conditional formatting and automation. It’s a smart pick for planners who want to keep things clean and accountable.
9. Teamwork — A launch playbook that connects deliverables to KPIs and goals
Teamwork’s go-to-market template organizes your launch across timelines, deliverables, and performance goals. Break down campaigns, assign owners, and track launch-readiness with built-in reporting and task dependencies. Everything is built to keep marketing and product on the same page.
Why we like Teamwork’s template
Teamwork gives marketing and product leads the structure they need to launch with confidence. We like how it connects goals to execution. If you’re launching with KPIs in mind, this template helps you keep results front and center.
10. Hive — A collaborative checklist to keep fast-moving teams on track
Hive’s product launch checklist keeps things efficient with tasks, deadlines, comments, and tags all in one view. You can assign owners, set priorities, and add subtasks to make sure everything gets done on time. It’s lightweight but highly collaborative.
Why we like Hive’s template
Hive makes launch planning feel fast and focused. We like how its simplicity doesn’t sacrifice functionality. For fast-moving teams that want to track progress without the learning curve, this template is an easy win.
What to look for in a product launch template
A successful product launch can shape your brand’s reputation, drive early adoption, and set the tone for long-term growth. When choosing a product launch template, consider these key features:
- Cross-functional visibility: Make sure stakeholders from product, marketing, and sales can collaborate, track their responsibilities, and monitor progress.
- Built-in task management: Look for templates that enable you to assign, track, and update tasks easily.
- Milestone tracking: Find a template with a timeline and milestone tracker to help keep your launch on schedule.
- Customization: Every launch is different. Look for a template with flexible fields, views, and workflows.
- Automations: Minimize manual work by choosing a template that allows you to set up due date triggers, status updates, and task dependencies.
- Integrations: Collaborate easily, maintain smooth communication with team members and stakeholders, and reduce errors by connecting your template with tools like Slack, email, and CRM platforms.
- Collaboration tools: Ensure your template includes features such as notes, comments, file sharing, and real-time updates to reduce friction and enhance coordination.