8 Content Plan Templates to Execute Campaigns Better in 2025

Planning a content strategy varies depending on whether you’re juggling multiple platforms, managing numerous digital assets, or building a detailed publishing schedule. This guide helps you find the right content marketing template from leading platforms like ClickUp, Notion, and monday.com so you can stay organized, boost collaboration, and manage every campaign efficiently.

Why every team needs a content plan template

When it comes to content planning, 43% of marketers say their biggest challenge is managing high volumes of material. With so many campaigns, formats, and deadlines competing for attention, it’s easy for things to slip through the cracks. A content plan template provides a consistent framework to help streamline production, keep teams aligned, and ensure every piece of content supports your goals.

Here are some of the top benefits of having a content planning template in place:

• Keeps content organized across formats and channels: Today’s audiences expect variety in the platforms they use, such as videos, blogs, social posts, and podcasts. Having a structured template ensures every format is accounted for, organized, and tracked. Without it, you risk duplication and uneven coverage across platforms.
  
• Reduces the cost of disorganized workflows: Unstructured content planning often leads to wasted resources like duplicate work, missed deadlines, and last-minute scrambling for approvals. A template helps you assign tasks clearly, set realistic timelines, and prevent the unexpected costs that come with poor coordination.
  
• Improves collaboration and accountability: A shared template makes it easy for every stakeholder to see what’s in progress, what’s next, and who’s responsible. This transparency not only speeds up approvals but also ensures your team works toward the same priorities without overlapping efforts.

Below is a curated list of content plan templates from leading project management providers, each designed to help you streamline workflows and stay on top of deadlines. These templates offer ready-made structures you can adapt to your team’s needs, saving you time while keeping content production organized and efficient.

1. ClickUp – Best for visual campaign tracking

Visit ClickUp

ClickUp’s content marketing plan template uses a Kanban-style board to help you track progress visually. Each column represents a stage in the workflow (To Do, In Progress, For Approval, Discarded, and Complete) so you can see exactly where each piece of content stands. Cards are tagged by urgency (High, Normal, Urgent) to quickly identify which tasks need immediate attention.

Use template

This setup is ideal if you have a small- to medium-sized marketing team that needs to stay aligned on priorities and focus on the most impactful strategies. This highly customizable template includes seven different views, where you can switch between layouts like department timelines, content views, and publishing calendars. The list view supports 15 custom fields, like channels, month, and content pillar, for saving important content information.

If you’re looking for tools to plan and optimize your SEO campaigns, our SEO project management templates will help you get started.

2. monday.com – Best for cross-team marketing campaigns

Visit monday

monday.com’s content planner template is built for teams managing multiple channels who want to keep all their creative assets in one organized, visual workspace. It uses monday’s signature color-coded list layout, where you can add columns for publish date, assignee, content type, and digital assets to keep everything visible.

Use template

You can switch between Kanban, timeline, board, and calendar views, which allows you to plan scheduled content in the format that works best for your workflow. With hundreds of built-in integrations, monday.com makes it easy to track campaigns across your most important platforms, including LinkedIn, Facebook, and Instagram.

3. Notion – Best for content knowledge base

Visit Notion

A social media calendar like this one takes advantage of Notion’s clean, minimalist design so you can easily scan upcoming posts without being distracted by clutter. You can map out ideas, choose the best publishing dates, and switch between different views like table, Kanban, or calendar format.

Use template

If you’re just starting with content planning, this template is a good choice because it doesn’t require working with a complex dashboard. Its content-first layout is especially suited for publishing workflows, keeping the focus on what you want to share rather than just task management. The built-in bar chart adds extra value by giving you a quick visual of how your posts are distributed across different platforms.

If you’re looking for a tool to organize and streamline your keyword research, our keyword planning template can guide you from planning to execution.

4. Wrike – Best for multi-channel asset tracking

Visit Wrike

This content plan sample from Wrike organizes your content by digital channel, with each card showing the assignee, scheduled post, and due date. What I like about this structure is that it gives you a clear breakdown of distribution for each platform, making it easier to see when a channel is overloaded or lacking planned content.

Use template

It’s a practical choice if you need to track assets by channel and keep everything organized in folders. This format also works well for teams operating in platform-specific roles, such as having a dedicated Facebook manager or YouTube editor, since it keeps responsibilities and deliverables separated.

5. Smartsheet – Best data-driven content prioritization

Visit Smartsheet

This Smartsheet template uses a spreadsheet-style format to help you organize and prioritize content topics by category or theme. Its standout feature is a scoring system that assigns both benefit and cost values. Once you enter these numbers, the template automatically calculates a total score, making it easier to determine whether a topic is worth pursuing.

Use template

You can also use the columns to define the unique angle, target reader, content type, main goal, and priority level. This layout speeds up decision-making by giving your team a structured way to evaluate every idea.

6. Asana – Best for campaign scheduling

Visit Asana

Asana’s content plan calendar is a great option if you want a high-level view of your social media schedule. It lets you quickly see what’s already been posted and what’s coming up, so it is easier to plan ahead and maintain a mix of timely and evergreen content.

Use template

The calendar uses color-coded tags for each platform and campaign type, while each card displays the content title, platform, and campaign identifier. This setup makes it simple to identify posting gaps and maintain a balanced coverage across all channels.

7. Airtable – Best for multiplatform asset management

Visit Airtable

This social media planning template sorts your content by platform, grouping posts under each channel. Since it’s built as a relational database, you can connect related information and create automated workflows. For example, you can set up an automation that publishes a post to your chosen social channels as soon as its status changes to “Posted.”

Use template

The columns include details like the final URL, asset type, image, and status, lending a consistent framework for tracking progress. It works well for fast-moving social media teams, as it allows you to organize, preview, and publish content in the same place where your team collaborates.

8. Trello – Best basic content workflows

Visit Trello

This social media marketing board uses Trello’s familiar Kanban layout to guide your content workflow from brainstorming ideas to tracking performance. Each column serves a unique purpose, whether it’s storing strategy documents, organizing content ideas, or moving tasks through a production process.

Use template

True to Trello’s style, the board is easy to navigate and beginner-friendly, making it a great fit for small-scale content planning. It also gives you a centralized space to keep all your social media resources, plans, and tasks in one view.

If you’re looking to elevate your content operations, check out our list of the best content operations project management templates designed to help you coordinate your team, standardize workflows, and keep outputs flowing smoothly.

How to choose the right template for your team

Picking the right content plan template starts with understanding how your team works and what your content goals are. The right choice will align with your workflow and make collaboration smoother.

• Workflow fit: Choose a template package that matches how your team operates, whether you prefer a calendar, list, or Kanban view. A format that feels natural will make adoption easier and reduce the learning curve.
  
• Integration with tools: Look for templates that connect with your existing project management or publishing platforms. Seamless integration avoids manual data entry and keeps all updates in sync across systems. Plus, with 35% of marketers now leveraging AI for content marketing, it’s worth considering templates that integrate AI features to streamline creation and boost efficiency.
  
• Scalability: Select a template that can grow with your content volume and team size. This ensures you won’t have to start over when you expand campaigns or bring on new contributors.
  
• Customization options: Make sure the template allows you to adjust fields, statuses, and categories. Customization ensures the system works for your unique content types and approval processes. For example, a website content plan template could let you add fields for page type, SEO keywords, and design status so your team can track each stage of production in one place.
  
• Collaboration features: Opt for a content management template that supports comments, file sharing, and real-time updates. These features keep everyone aligned and speed up feedback cycles.

How to create a custom content plan from scratch

Building your own content plan from scratch gives you the flexibility to design a system that matches your exact workflow and goals. It takes more upfront effort, but it can be worth it if you have specific needs that off-the-shelf templates cannot address.

1. Define your goals and content strategy. Start by identifying what you want your content to achieve, whether it’s driving leads or educating your audience. Outline the main themes, topics, and target audiences you’ll focus on.
   
2. Choose your content formats and channels. Decide if you want to create blog posts, videos, infographics, or podcasts and where you’ll publish them. Different channels may require unique content adaptations, so plan accordingly.
   
3. Set up a workflow structure. Establish the stages your content will go through, from idea generation to publishing and performance review. Assign roles for each step so everyone knows their part in the process.
   
4. Create a scheduling system. Use a calendar or timeline to plan content release dates in advance. Factor in important events, seasonal campaigns, and evergreen content to balance your schedule.
   
5. Incorporate performance tracking. Decide how you’ll measure content success, whether through KPIs like traffic, engagement, or conversions. Then make sure to include space for these metrics in your plan. Regularly reviewing performance data ensures you’re creating content that delivers results.

While creating a custom content plan gives you a tailored system that fits your exact needs, it can also add extra steps to your content planning process, which can slow down execution. To save time and still get the benefits of a well-structured plan, you can use the templates provided in this guide as a starting point, then customize them to match your team’s workflow.

FAQs