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10 Best Marketing Project Management Software to Plan Campaigns Faster

Explore how the best marketing project management software like Jira, ClickUp, and Nifty can guide you toward smarter campaign executions.

Published: Jul 16, 2025
Updated: Aug 21, 2025
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The best marketing project management software helps you organize campaigns, track project progress, and collaborate with cross-functional teams. Core features include timelines, custom workflows, collaboration tools, and real-time reporting. These features let you manage everything from content planning and social media calendars to multi-channel ad campaigns. 

Here are the best project management software solutions for marketing and their ideal use cases:

  • monday.com: Best for visually driven marketing teams 
  • ClickUp: Best for all-in-one marketing collaboration 
  • Jira: Best for agile teams managing iterative campaigns
  • Wrike: Best for cross-functional marketing campaigns
  • Teamwork.com: Best for multiple client campaigns 
  • Hive: Best for budget-conscious marketing teams
  • Notion: Best for building custom marketing workspaces
  • Smartsheet: Best for spreadsheet-users managing marketing resources
  • Nifty: Best for collaborative campaign planning 
  • Smartsuite: Best for centralizing brand assets and event content

With over three years of expertise evaluating project management software, I’ve helped professionals and businesses adopt solutions that streamline workflows and enhance productivity. I specialize in assessing platforms on critical capabilities like task management, resource planning, visual project tracking, and team communication, each vital for meeting your marketing objectives.

Best marketing project management software​ at a glance

Marketing PM software

Starting fee

(billed monthly)

Key features

$12 per user

  • Timeline and Gantt views
  • Time tracking
  • Unlimited messages and updates

$10 per user

  • Collaborative docs
  • In-app video recording
  • Kanban boards

$9 per user

  • Free guest access
  • Backlog, list, and summary views
  • Reports and dashboards

$10 per user (billed annually)

  • Folder hierarchy
  • Task management
  • Dynamic Gantt charts

$13.99 per user

  • Workload resource planner
  • Budgeting and time tracking
  • Intake forms

$7 per user

  • In-app calendar
  • Custom fields, labels, statuses
  • Collaborative notes

$12 per user

  • File uploads
  • Private teamspaces
  • Subtasks and dependencies

$12 per user

  • Unlimited automations
  • Team workload tracking
  • Unlimited attachment storage

$12 per user

  • Cross-project overviews
  • Budget tracking
  • Recurring tasks

$15 per user

  • 200+ workflow templates
  • Custom page layouts
  • Resource allocation
monday.com logo.

monday.com: Best overall for visually driven marketing teams managing campaign workflows

Why I picked monday.com

monday.com provides a clean, color-coded workspace designed specifically to help your marketing team manage multiple campaigns. With its conditional coloring feature, you can highlight critical deadlines, track the status of social media posts, or flag priority content. For example, your content team can instantly identify overdue blog articles or high-priority tasks in an editorial calendar.

In addition to helping prioritize tasks, monday.com uses customizable visual cues that can help your team interpret workflows at a glance. You can personalize boards by assigning different colors to various campaign stages, content categories, or customer journey phases. Your email marketing team, for instance, can track newsletter performance by color-coding content types and quickly see what’s scheduled, in review, or ready to send.

  • thumbnail monday.com dashboard titled “High-level marketing budget” segmented into Q1, Q2, and Q3. Each section lists campaigns with details such as campaign name, assigned owner, goal, priority, type, budget amounts, and remaining budget figures—some positive, some negative.
    monday.com’s high-level marketing budget board helps streamline campaign planning by centralizing key details like goals, priorities, campaign types, and budgets in one visual workflow. Teams can easily track progress and adjust resources across quarters for more effective execution.
  • thumbnail monday.com monthly marketing calendar with social media and blog content scheduled by channel, status, and publish date.
    monday.com’s marketing calendar board provides a streamlined workflow for content scheduling across channels. Teams can assign tasks, track progress by status, and manage deadlines in a centralized, color-coded view—making it easy to coordinate efforts and keep campaigns on track month by month.
  • thumbnail Screenshot of monday.com’s editorial calendar showing a monthly view with three scheduled content items, each color-coded by platform (pink for Instagram, purple for YouTube, blue for Facebook). The layout demonstrates how teams can organize campaigns and visually track deadlines by week and platform.
    monday.com’s editorial calendar view enables marketing teams to visually plan and schedule content by campaign and channel. With color-coded labels for platforms like Facebook, Instagram, and YouTube, users can easily track publishing timelines, coordinate cross-channel messaging, and avoid scheduling conflicts—all from a single, unified calendar interface.
  • thumbnail Animated GIF of a monday.com workspace showing grouped tasks by project phase (Planning, Execution, Launch) with fields for task name, assignee, status, dependencies, timelines, budgets, and effort. The board illustrates how teams can manage workflows, dependencies, and resource allocation in real-time.
    monday.com project tracker offers dynamic task grouping, budget tracking, and dependency management across project phases. With collapsible sections for Planning, Execution, and Launch, teams can visualize task statuses, timelines, and actual vs. planned effort—all in a single, color-coded interface.
  • thumbnail monday.com board titled “Event RSVP Process” showing grouped registrants (e.g., Internal Staff, Sales Clients) with columns for contact details, RSVP notes, status, preferences, reminder dates, and attendance confirmation. Visual indicators include colored tags and status bars.
    monday.com RSVP tracker streamlines event guest management by organizing registrants into groups, tracking responses, preferences, and attendance in one visual board. Color-coded fields for status, reminders, and attendance make it easy for teams to follow up and plan effectively.

Pros

  • Color-coded labels simplify project tracking
  • High-level customization for project views
  • Up to 200 project templates

Cons

  • Limited search filter options
  • Many core features locked at third-tier paid plan
  • All paid tiers have a three-seat minimum requirement

Standout features

Free

Basic

Standard

Pro

Enterprise

$0

  • Up to 2 seats
  • Kanban boards
  • Real-time comments
  • @mentions 
  • File sharing
  • 500 MB storage
  • 200+ templates
  • 1 board per dashboard
  • Forms

$12/user/month

$9 (billed annually)

  • Kanban boards
  • 5 GB storage
  • Custom fields

$14/seat/month$12 (billed annually)

  • Calendar view
  • Timelines 
  • Map
  • 20 GB storage
  • Automated status updates
  • 250 automation actions/month
  • Up to 5 dashboards
  • 500 monday AI credits
  • Zoom integration

$24/seat/month 

$19 (billed annually)

  • Chart view 
  • 100 GB storage 
  • 25,000 actions/month 
  • Up to 20 boards 
  • Time tracking 
  • Role-based access controls 
  • Workload management

Custom pricing

  • Approvals 
  • File proofing
  • Feedback tools
  • Asset management
  • Version control
  • Custom templates 
  • Up to 50 boards
  • Performance tracking
  • Workload management
  • Premium integrations.
  • 250,000 actions/month
ClickUp logo.

ClickUp: Best for all-in-one marketing collaboration

Why I picked ClickUp

ClickUp provides a centralized solution to simplify campaign planning and collaboration across your entire marketing team. With over 15 project views, including timeline, list, and Kanban boards, ClickUp lets you tailor workflows to match your preferred task management style. For example, your social media team can use Kanban boards to manage content creation, while the email marketing team tracks campaigns using timeline views.

Built-in Docs, whiteboards, and threaded task comments also help your team brainstorm campaign concepts, review creative assets, and coordinate launches. ClickUp’s custom dashboards can assist demand generation teams in tracking real-time ad performance and help content marketers manage editorial calendars within the same workspace.

  • thumbnail ClickUp weekly content calendar in Kanban format showing stages of generating social media content.
    ClickUp’s flexible Kanban view powers streamlined content production workflows by visualizing tasks through every stage—from ideation to evaluation. Each card centralizes campaign details like content type, channels, hashtags, and deadlines, enabling cross-functional teams to collaborate, track progress, and manage publishing with clarity and speed.
  • thumbnail ClickUp Gantt chart view displaying a marketing project timeline with tasks like event planning, content creation, and website refresh.
    ClickUp’s dynamic Gantt view enables teams to manage cross-functional projects with precision by visualizing task timelines, ownership, and dependencies in one unified space. With clearly mapped milestones across teams like Marketing and Development, teams can coordinate efforts, adjust schedules in real time, and ensure deadlines are met efficiently.
  • thumbnail ClickUp’s “Event Planning” workspace using the Overview view. It shows task categories such as Activities, Billing, and Facilities with corresponding progress bars, task counts, start/end dates, and priority indicators in a clean, customizable dashboard layout.
    ClickUp’s Event Planning Overview view centralizes event planning with real-time progress tracking across categories like activities, billing, and logistics. With customizable cards and visual progress bars, teams can monitor task status at a glance and prioritize efficiently.
  • thumbnail ClickUp Objectives view showing a marketing plan with tasks grouped by status. Lists include goals like “Increase Monetization Rate” and “Increase Drive to Website,” each with subtasks, assignees, and space for start/due dates—all under a clean, organized workspace.
    ClickUp’s Objectives view enables marketing teams to break down strategic goals into actionable tasks. With visual status groupings like “In Progress” and “Complete,” teams can manage high-level plans such as brand launches and audience growth initiatives while staying aligned on deadlines and deliverables.
  • thumbnail ClickUp Table view displaying a daily goal list with tasks labeled “To Do.” Columns include task name, assignee, status, due date, and priority, offering a structured and editable workspace ideal for managing ongoing activities or brainstorming sessions.
    ClickUp’s Table view streamlines task management by giving teams a clear, spreadsheet-style layout to organize daily goals. Users can easily sort, filter, and assign action items—perfect for tracking project ideas, content tasks, or personal to-dos all in one place.

Pros

  • Premium project views are available in the free plan via a set number of credits
  • Create tasks while offline
  • Extensive customization options

Cons

  • Slow at times when working on large projects
  • Extensive functionality may overwhelm new users
  • AI features come with an extra fee

Standout features

Spaces: Group related workflows into customizable Spaces based on teams, clients, or goals. This keeps your workspace organized and easy to navigate.

Nested subtasks: Break down subtasks even further by adding nested subtasks with their own assignees, priorities, and due dates. It’s perfect for managing detailed workflows without clutter.

Work in progress Limits: Visualize your team’s workload and see who’s at or over capacity in real time. This helps prevent burnout and keeps projects flowing smoothly.

Free

Unlimited

Business

Enterprise

$0

  • Calendar view
  • Kanban boards
  • List
  • Table
  • Doc
  • 1 form
  • Real-time comments
  • @mentions
  • Approvals 
  • 60 MB storage
  • Version control 
  • 100 automation executions 
  • Reporting
  • Performance tracking
  • Tags
  • 50+ native integrations

$10/user/month

$7 (billed annually)

  • Gantt charts
  • File proofing
  • 2 GB storage
  • Version control
  • Recurring tasks 
  • 1,000 automation executions 
  • Time tracking
  • Goals
  • Custom fields
  • Role-based access controls
  • Guest role available
  • Portfolio

$19/seat/month

$12 (billed annually)

  • Timelines
  • Mind Map
  • Whiteboards
  • Unlimited file storage 
  • 5,000 automation executions 
  • Sprint points
  • Workload management
  • AI compatible

Custom

  • Wiki
  • Protected view
  • White labeling
  • Conditional logic
  • Custom roles
  • Team sharing
  • Advanced security
Jira logo.

Jira: Best for agile teams managing iterative campaigns

Why I picked Jira

If your marketing team works in sprints or regularly tests and refines campaigns, Jira gives you the structure to stay focused and flexible. You can break work into a backlog, assign tasks to sprints, and continuously iterate based on what’s working. This project management software works for teams running A/B tests, content rollouts, or multi-channel experiments that need tight feedback loops.

Jira also makes it easy to sync timelines between product and marketing teams using shared release dates and roadmaps. You can build custom views to track go-to-market tasks and monitor delivery health with real-time performance data. This visibility helps marketing teams stay in sync with launch milestones, while agile boards and automation features keep the process moving smoothly.

  • thumbnail Jira dashboard displaying marketing team’s task progress by status and priority, including donut charts for sprint completion, team progress.
    Jira’s customizable dashboard empowers marketing teams to monitor sprint progress, task completion, and workload prioritization at a glance. Visual charts break down real-time issue statuses and priority distribution, helping teams stay aligned, identify bottlenecks, and make data-driven decisions across all 450 tracked tasks.
  • thumbnail Jira dashboard showing bar charts for partner and event task statuses alongside a live update list of marketing tasks.
    Jira’s interactive dashboard streamlines task monitoring with clear visualizations and real-time updates. Bar charts provide instant insight into overall and event-specific task statuses, while the activity feed keeps teams informed of ownership and progress—making it easy to coordinate efforts and ensure accountability.
  • thumbnail Jira Work Management board view showing campaign-related tasks organized in columns: Not Started, Planning, In Progress, Ready for Review, In Review, and Done. Each card includes assignees, task IDs, and due dates, supporting agile project coordination for marketing teams.
    Jira Work Management’s Kanban board simplifies campaign tracking with clearly defined columns for each project stage—from planning to completion. Teams can easily manage content tasks, assign owners, and monitor deadlines with real-time visibility into progress and bottlenecks.
  • thumbnail Jira task board displaying a “To Do” and “In Progress” column with tasks such as “Facebook ad refresh,” “PR announcement,” and “Update email journey.” Each task includes colored category labels, assignee avatars, and issue codes for tracking.
    This simplified task board highlights Jira’s ability to streamline marketing workflows by categorizing assignments with clear tags like “Campaign,” “Content,” and “Social Media.” The layout makes it easy for teams to visualize ownership and task stage at a glance.

Pros

  • Up to 3,000 third-party integrations
  • Rich analytics and reporting functionality
  • Extensive tools for agile development

Cons

  • Caters primarily to IT and dev teams
  • Limited collaboration features
  • Heavily uses developer-centric terms

Standout features

List view: Manage tasks in a streamlined list format with inline editing, sorting, and drag-and-drop updates. It’s a fast way to prioritize work without having to switch between multiple screens.

Goal tracking: Map your team’s progress to company-wide goals and share updates easily with stakeholders. It helps everyone stay aligned and accountable over time.

Dependency management: See task relationships and identify blockers before they slow down your timeline. This view gives you control over sequencing and workload planning.

Free

Standard

Premium

Enterprise

$0

  • Calendar view
  • Kanban boards
  • Backlog, list, summary views
  • Timelines 
  • 2 GB storage 
  • 100 automation runs 
  • Reporting 
  • Dashboards 
  • Performance tracking 
  • Forms

$9/user/month

$875 (billed annually)

  • User roles and permissions
  • Free guest access
  • 250 storage
  • 1,700 automation runs
  • Data residency

$17/seat/month

$1,700 (billed annually)

  • Dependency management
  • AI work features
  • Unlimited storage
  • Custom approval
  • Chat and agents
  • 1,000 automation runs per user

Custom

  • Cross-product insights
  • Advanced admin controls
  • Unlimited automation runs
The Wrike logo.

Wrike: Best for cross-functional marketing campaigns

Why I picked Wrike

Wrike is built for marketing teams managing large-scale, multi-department campaigns that require close coordination. With cross-tagging, you can assign tasks to multiple teams and track how each piece contributes to company-wide initiatives. This is ideal when working with product, design, and analytics teams within the same launch cycle.

Use dynamic request forms for streamlining intake from stakeholders and clients. You can standardize submissions, collect the details up front, and automatically route requests to the right person or team. Paired with AI tools, Wrike helps in drafting brand content and campaign summaries, allowing you to move faster while keeping complex workloads under control.

  • thumbnail Wrike campaign management table showing active marketing tasks with assignees, statuses, start and due dates, item types, and budget.
    Wrike’s campaign management dashboard gives marketing teams a centralized view of campaign health, deadlines, and budget needs. With clear status indicators like “On Track” and “Approved,” teams can prioritize initiatives, manage resources, and maintain visibility across multiple active campaigns in real time.
  • thumbnail Wrike workspace view displaying team spaces, recent marketing projects, pinned dashboards, and navigation options like calendars, timesheets, and reports.
    Wrike’s workspace dashboard centralizes project and team management with quick access to spaces, recent projects, pinned dashboards, and productivity tools. Users can seamlessly switch between marketing campaigns, personal workspaces, and global teams—while managing calendars, reports, and timesheets from a unified interface.
  • thumbnail Wrike workspace showing a marketing plan setup with a campaign request form. The form includes fields for background, target audience, campaign goals, and reference assets, along with assigned stakeholders and status indicators.
    Wrike’s campaign planning interface allows teams to structure marketing requests with custom forms, stakeholder assignments, and goal definitions. This view helps streamline campaign intake, ensuring that each project begins with clear objectives and organized assets.
  • thumbnail Wrike Gantt chart for a marketing event project showing tasks grouped into phases such as Planning, Logistics, Creative, and Follow-Up. Each task is displayed on a horizontal timeline with start and end dates, dependencies, and subtask nesting.
    Wrike’s Gantt chart view offers a visual timeline for coordinating marketing event workflows. Teams can manage dependencies, adjust task durations, and align deliverables like venue booking, creative production, and follow-up campaigns—all in one centralized workspace.

Pros

  • Generative AI features available on all plans
  • Freemium version supports unlimited users
  • Rich task management capabilities

Cons

  • Structured approach can feel too clunky
  • Pre-built integrations require a monthly fee
  • Template access involves excessive navigation

Standout features

Custom item types: Create a personalized workspace by renaming and configuring items to match your team’s language and workflow. You can hide irrelevant items for a cleaner experience.

Blueprints: Save recurring projects or tasks as templates to reuse whenever needed. It’s a huge time-saver for repeatable workflows.

Resource bookings: Reserve time for specific team members or roles and estimate project hours in advance. This makes it easier to plan around the entire team’s availability.

Free

Team

Business

Enterprise

Pinnacle

$0

  • Calendar view
  • Kanban boards
  • Gantt charts
  • Table and chart
  • 2 GB storage/account
  • Folder hierarchy
  • Task and subtask

$10/user/month

(billed annually)

  • 2 GB storage 
  • 50 automation runs 
  • Dashboards 
  • Custom fields 
  • Generative AI 
  • Productivity apps

$25/seat/month

(billed annually)

  • Approvals
  • File proofing 
  • 5 GB storage per user 
  • Version control 
  • 200 automation runs
  •  Custom templates 
  • Time tracking 
  • Custom fields 
  • Workload management 
  • Forms

Custom

  • 10 GB per user 
  • 1,000 automation runs
  • Role-based access controls

Custom

  • Budgeting 
  • Billable hours
  • 15 GB per user 
  • 1,500 automation runs 
  • Performance dashboard 
  • Resource planning 
  • Advanced reporting 
  • Locked spaces
teamwork logo.

Teamwork.com: Best for managing multiple client campaigns simultaneously

Why I picked Teamwork.com

If your marketing agency handles several client campaigns at once, Teamwork.com provides the oversight you need to keep everything running smoothly. With its centralized platform, you can easily track profitability, project budgets, and billable vs non-billable hours. This helps in spotting budgeting issues early, which can prevent scope creep and ensure projects stay profitable.

Teamwork.com also simplifies collaboration with clients by letting them actively track projects, log their time, and leave feedback directly within tasks. This transparent approach strengthens client relationships and reduces unnecessary meetings. Additionally, its resource management tools make it easy to pinpoint and address workload imbalances before they turn into bottlenecks.

  • thumbnail Teamwork milestones table with task statuses, deadlines, assignees, project names, and percentage of task completion.
    Teamwork’s Resource Scheduler view enables real-time workload planning across team members and projects. With visual timelines, task phases (e.g., Research pt1/pt2), and capacity indicators, it helps managers allocate hours, track billable time, and forecast budgets for effective resource utilization.
  • thumbnail Teamwork resource scheduler showing weekly timeline of team member workloads, task durations, allocation rates, and available hours.
    Teamwork’s milestone tracking view offers a clear overview of project phases, helping teams stay aligned on key deadlines and deliverables. With status indicators and visual progress bars for task completion, users can proactively manage milestones across multiple projects.
  • thumbnail Teamwork content marketing task board with workflow columns labeled Post Ideas, Researching, Writing, Editing, Graphics, and Published. Tasks include labels, assignees, time estimates, and due dates, providing a clear visual of content progress.
    Teamwork’s task board enables marketing teams to manage content production from ideation to publishing. With custom columns for each workflow stage, task tags, and due dates, teams can collaborate efficiently and monitor writing, editing, and publishing progress at a glance.
  • thumbnail Teamwork interface showing “My Work” tab with categorized tasks by Today, Late, and Upcoming. Includes assignees, priority labels, due dates, and links to associated projects, streamlining daily task management.
    Teamwork’s “My Work” view centralizes all assigned tasks across projects with built-in priority labels, due dates, and estimated time tracking. It helps users manage overdue, upcoming, and current tasks efficiently while maintaining visibility into workload distribution.

Pros

  • AI features available even on free plan
  • Detailed budget features for tracking costs and expenses
  • Track team members’ billable time

Cons

  • Extensive menu options make it challenging to navigate
  • A bit more expensive than competitors
  • Strict cloud storage limits

Standout features

Workload management: Balance daily workloads and forecast future capacity with a real-time view of who’s working on what. Reassign tasks quickly to avoid overloading your team.

Budget creation: Set and track budgets per project, compare actual vs. planned spend, and get alerts when you are near limits.

Milestones: Add checkpoints to your project timeline so everyone knows what’s due and its corresponding deadline.

Free

Deliver

Grow

Scale

$0

  • Kanban boards 
  • Gantt charts 
  • Task and subtasks
  • List and table 
  • Approvals 
  • File proofing (5 credits)
  • 100 MB storage 
  • 100 automation runs
  • Dashboards 
  • Budget tracking 
  • Time tracking 
  • User rates
  •  Tags 
  • Teamwork AI

$13.99/user/month

$10.99 (billed annually)

  • 100 GB storage 
  • 5,000 automation runs
  • Project status 
  • Portfolio health
  • File proofing (20 credits)
  • Custom fields (2 credits)
  • Time blocks
  • Team chat
  • 20 templates

$25.99/seat/month

$19.99 (billed annually)

  • Budgeting, time, and financial 
  • Workload resource planner
  • Advanced reports 
  • 50 project templates 
  • 20,000 automation runs
  • 250 GB storage

Custom

  • Profitability reports 
  • Resource scheduling 
  • Custom and scheduled reporting 
  • Retainer management (beta) 
  • Budget expenses 
  • Tasklist budget 
  • 50,000 automation runs
  • 500 GB storage
Hive logo.

Hive: Best for budget-conscious marketing teams

Why I picked Hive

If your marketing team needs straightforward marketing project management software, Hive is an ideal choice. It gives you exactly the tools you need, including task management, status tracking, and basic collaboration capabilities without the complexity.

Hive’s user-friendly interface also ensures you onboard quickly, which is ideal for teams new to project management platforms. It offers all essential functions, from assigning tasks to monitoring deadlines, packaged into a clean layout that reduces the learning curve. 

  • thumbnail Hive time tracking panel for a fall marketing campaign showing estimated and tracked hours by team members for blog image tasks.
    Hive’s time tracking feature enables precise monitoring of estimated versus actual hours for each task and subtask within a project. The integrated timer and logging tools help teams manage workload expectations, streamline resource allocation, and optimize delivery timelines.
  • thumbnail Hive Kanban board for a spring campaign displaying task cards across columns for unstarted, in progress, in development, and completed stages.
    Hive’s Kanban board simplifies campaign management by visually tracking tasks through stages like “Unstarted” to “Completed.” Teams can easily collaborate, assign work, and monitor progress in real time.
  • thumbnail Hive Project Navigator interface displaying a searchable list of projects with color-coded categories, team member assignments, and start/due dates. Options to add new projects or team members appear at the top for streamlined project setup and organization.
    Hive’s Project Navigator centralizes all active and archived projects in one place, letting teams quickly create new projects, assign team members, and track key details like status, start dates, and due dates. Ideal for managing multiple campaigns across departments with clear visibility and easy access.
  • thumbnail Hive Design project board showing tasks organized into columns labeled Unstarted, In Progress, In Development, and Complete. Tasks display assignees, labels (e.g., Marketing, Production), and icons for comments and attachments, helping teams track work and collaborate visually.
    Hive’s Design board visualizes team progress with a drag-and-drop kanban layout organized by status. Teams can create, assign, and categorize tasks by department—like Marketing or Production—ensuring clear ownership and streamlined collaboration across each stage from planning to completion.

Pros

  • Very affordable, starting at just $7 per user
  • Straightforward to use and set up, perfect for small teams
  • Chat with teammates within the platform

Cons

  • File proofing comes with a monthly add-on fee
  • Interface feels a bit dated
  • Limited resource management tools

Standout features

Urgency levels: Use color-coded urgency labels to flag high-priority tasks. You can also create your own system to match your team’s workflow.

Time reporting: View reports on time spent, cost, and project pacing in one place. This keeps you informed on budget use and delivery progress.

Workspace statistician: Ask Hive’s AI (Buzz) to pull real-time workspace data to guide decisions. It’s a quick way to spot trends, gaps, or slowdowns.

Free

Starter

Teams

Enterprise

$0

  • AI free 
  • 200 MB storage 
  • Up to 10 workspace members 
  • Unlimited tasks 
  • Unlimited collaborative notes 
  • Work your way views 
  • Email in Hive 
  • Native chat messaging

$7/user/month

$5 (billed annually)

  • Unlimited storage 
  • Up to 10 projects 
  • Gantt view 
  • Cloud storage integrations 
  • In-app calendar 
  • Zoom and Slack from Hive 
  • AI Assistant

$18/seat/month

$12 (billed annually)

  • Unlimited workspace members 
  • Shareable forms 
  • Time tracking 
  • Portfolios 
  • Unlimited workflows 
  • Team sharing 
  • Custom fields, labels and statuses

Custom

  • Enhanced security and permission controls 
  • Unlimited onboarding 
  • Dedicated customer success manager
Notion logo.

Notion: Best for building custom marketing workspaces

Why I picked Notion

Notion is ideal if your marketing team needs the flexibility to build custom workflows and knowledge hubs. Its unique “blocks” system lets you assemble and rearrange different elements like campaign plans, content calendars, and brand guidelines. For instance, your content team could build a centralized editorial calendar to track blog posts, social media content, and email marketing schedules.

Besides project management, Notion excels at organizing collective marketing knowledge and documentation. You can capture meeting notes, campaign insights, and strategic plans, which reduces the need to switch between multiple apps. For example, storing brand messaging documents, campaign briefs, and competitor analyses in one place can streamline collaboration and ensure your entire team stays aligned.

  • thumbnail Notion social media calendar dashboard showing post status columns and platform filters for Instagram, YouTube, Medium, LinkedIn, and X.
    Notion’s social media calendar keeps campaigns organized by platform and status, making it easy to plan, track, and manage posts across Instagram, YouTube, LinkedIn, and more.
  • thumbnail Notion user persona builder template with sections for summary, personal story, demographic details, and a sample persona profile.
    Notion’s User Persona Builder helps teams craft detailed, empathetic user profiles with sections for demographics, summaries, and personal stories—streamlining UX and marketing alignment.
  • thumbnail Notion table view of marketing projects showing columns for project names, drivers, statuses, assigned teams, and start/end dates. Colored status labels (e.g., “Done,” “Blocked”) and team tags help organize campaign tracking and team responsibilities in a clean, customizable format.
    Notion’s marketing project database provides a structured table view that helps teams track project owners, timelines, and real-time status. With clear visual indicators for status and team tags, this layout supports cross-functional visibility and ownership at a glance.
  • thumbnail Notion workspace showing a product launch roadmap with columns for launch date, feature name, tier classification (Tier 1 to Tier 3), marketing DRI, and linked PRD documents. Each entry includes launch timing and responsible team members, enabling cross-functional alignment and launch visibility.
    Notion’s Product Launch Roadmap provides a centralized, timeline-driven view for managing release schedules, launch priorities, and ownership. Tier-based classification helps marketing teams assess urgency, while DRI assignments and linked PRDs ensure accountability and easy access to planning documents.

Pros

  • Wide customization options to match your unique workflow
  • Large user community offers a rich template library
  • Powerful tools to organize a large volume of information

Cons

  • Takes a lot of effort to build your own workspace
  • Performance issues on mobile devices
  • No offline mode

Standout features

Enterprise search: Find answers quickly with a unified search that scans Notion and your connected apps. Instead of links, you get summarized results in context.

Formulas: Add formulas to calculate values based on other database fields. This helps you automate logic like budget totals or due date offsets.

Databases: Organize content in databases with custom views and filters. You can build tables, calendars, or Kanban boards to fit your workflow.

Free

Plus

Business

Enterprise

$0

  • Free for individual usage
  • Basic forms
  • Basic sites
  • Notion Calendar
  • Notion Mail (syncs with Gmail)
  • Databases (subtasks, dependencies, custom properties)

$12/user/month

$10 (billed annually)

  • Unlimited file uploads 
  • Unlimited charts 
  • Custom forms 
  • Custom sites 
  • Productivity apps integration

$24/user/month

$20 (billed annually)

  • Verify any page 
  • Private team spaces 
  • Conditional forms logic 
  • Domain verification 
  • Premium integrations

Custom

  • User provisioning 
  • Advanced security and controls 
  • Audit log 
  • Customer success manager 
  • Security and compliance integrations 
  • Domain management 
  • Advanced integrations
Smartsheet logo.

Smartsheet: Best for spreadsheet users managing marketing resources

Why I picked Smartsheet

Smartsheet is an excellent choice if your marketing team prefers a familiar spreadsheet setup integrated with project management tools. Its intuitive interface resembles Excel and Google Sheets, where you can easily track content calendars, social media schedules, or ad budgets. This benefits social media teams needing to effortlessly update and track campaign performance metrics within a spreadsheet-style view.

Resource management in Smartsheet supports marketing teams by offering workload visibility so you can allocate tasks across multiple campaigns. Placeholders let you forecast resource requirements for upcoming product launches, webinars, or seasonal campaigns. This ensures your marketing initiatives run smoothly without overloading your designers, copywriters, or strategists.

  • thumbnail Smartsheet’s Marketing Tracker Dashboard, showing three key elements: a mobile-friendly Marketing Task Form on the left, a central dashboard with pie and area charts summarizing task data, and a Gantt chart on the right labeled "Marketing Task Tracker Sheet" displaying colored task bars across a timeline.
    Smartsheet’s Marketing Tracker Dashboard provides a visual overview of campaign progress and task timelines, enabling streamlined project tracking with real-time updates across forms, charts, and Gantt views.
  • thumbnail Smartsheet campaign planning board with user-assigned task columns and mobile view showing campaign task details.
    Smartsheet campaign planning board provides a visual, collaborative space for tracking task ownership, deadlines, and progress—all-in- one connected view.
  • thumbnail Spreadsheet titled “Digital Marketing Plan” with a matrix layout displaying campaign types such as National Marketing, Local Marketing, Public Relations, and Content Marketing. Columns represent Q1 and Q2 months from January to June, allowing marketers to plan banner ads, webinars, and other projects on a monthly timeline.
    This digital marketing planning template provides a quarterly calendar view to map out project goals by campaign type. It helps organize national, local, PR, and content marketing initiatives across months—offering a simple, visual way to align goals with execution timelines.
  • thumbnail Smartsheet template titled "Main Workback Schedule (View Only)" for event planning, featuring a Gantt chart with collapsible task groups like “Event Team Planning Dashboard,” “In Person Event Planning,” and “Virtual Event Workback Schedule.” Task statuses and health indicators are color-coded to show progress, with columns for assignees and key dates.
    Smartsheet’s Event Planning template combines a Gantt chart and task list to help teams manage hybrid events. It allows users to coordinate both in-person and virtual logistics from a single view—assigning tasks, tracking health, and maintaining timelines for each subteam, such as marketing and leadership.

Pros

  • Offers multiple ways to collaborate
  • Enterprise-level security controls
  • Perform complex computations with formulas and functions

Cons

  • No freemium version
  • Overwhelming to navigate for new users
  • File management is not centralized

Standout features

Workload tracking: Track each team member’s tasks and deadlines to avoid overbooking and delays. This enables you to identify capacity issues before they run into deadlines.

Document generation: Auto-generate PDFs and contracts using form data, with built-in signing via DocuSign. It cuts down manual document work and fast-tracks approvals.

Suggested descriptions: Auto-suggest text for image assets in Brandfolder to keep naming consistent and SEO-friendly. This streamlines content tagging for teams.

Pro

Business

Enterprise

Advanced Work Management

$12/user/month

$9 (billed annually)

  • Unlimited free viewers
  • Gantt, table, board, and calendar view 
  • Rich formulas 
  • Unlimited sheets, forms, and reports 
  • 250 automation runs

$24/user/month

$19 (billed annually)

  • Unlimited free guests
  • Timeline view 
  • Team workload tracking
  • Admin capabilities 
  • Unlimited automations 
  • 1 TB attachment storage

Custom

  • AI formulas, texts, and charts 
  • Role-based sharing 
  • Work Insights 
  • Unlimited attachment storage 
  • Directory integrations

Custom

  • Control center 
  • Dynamic view 
  • Data shuttle 
  • Salesforce and Jira connectors 
  • DataMesh 
  • Calendar App 
  • Pivot App 
  • Premium support
Nifty logo.

Nifty: Best for campaign planning collaboration

Why I picked Nifty

Nifty makes it easy for marketing teams to collaborate during campaign planning. Its built-in discussions let you brainstorm ideas, refine messaging, and make campaign decisions within your projects. Your content and social media teams can align on messaging strategies, campaign timing, and audience targeting without leaving the platform.

Additionally, Nifty’s collaborative docs come in handy when developing campaign content, where everyone’s contributions are stored in the cloud. It also provides visibility into workloads, tasks, and time tracking, which helps in managing your team’s capacity. This can help you see if your graphic designers are overloaded during a major campaign and rebalance tasks to keep productivity high.

  • thumbnail Nifty task board grouped by status showing assignees, priorities, milestones, and task progress for internal design projects.
    Nifty task management dashboard enables teams to organize workflows by status, assign collaborators, and link tasks to milestones—streamlining collaboration across projects.
  • thumbnail Nifty task list view for a marketing campaign organized by campaign groups and editor review, with due dates, assignees, milestones, and priority tags.
    Nifty streamlines campaign management by organizing tasks into structured groups with clear assignees, milestones, priorities, and deadlines. This visual layout helps marketing teams monitor progress across multiple initiatives, prioritize effectively, and stay aligned on deliverables—all within a unified workspace.
  • thumbnail Nifty’s Q2 Marketing Campaign dashboard featuring sections for task management with color-coded priorities, milestone tracking with percentage progress bars, a time tracking module showing hours logged by task and user, and a discussion feed with team messages and activity updates.
    Nifty’s campaign dashboard brings task tracking, milestone progress, and real-time discussions into one workspace. This view shows task priorities, due dates, time tracking, and campaign milestones each with completion percentages and open task counts for streamlined oversight.
  • thumbnail Nifty’s Q2 Marketing Campaign dashboard featuring sections for task management with color-coded priorities, milestone tracking with percentage progress bars, a time tracking module showing hours logged by task and user, and a discussion feed with team messages and activity updates.
    Nifty’s time tracking feature provides a clear breakdown of hours spent across multiple projects and tasks. Users can monitor productivity by project type and view detailed logs to assess where time and effort are being allocated.

Pros

  • Built-in threaded discussions let you collaborate on tasks
  • Intuitive design makes navigation seamless
  • Access to time tracking available on first-level paid tier

Cons

  • Template selection is somewhat limited
  • Zapier account is required to extend integration capabilities
  • Tech support is primarily self-service; an upgraded plan is required for real-time assistance

Standout features

Roadmaps: Visualize long-term goals on a timeline that updates automatically as tasks are completed. It helps your team see the big picture and stay focused.

Portfolios: Group projects into portfolios to track progress, assign resources, and align with strategic goals. It’s ideal for managing multi-team initiatives.

Swimlane view: Use swimlanes to group tasks by assignee, status, or category for more structured planning. This view is particularly useful when organizing complex projects.

Free

Personal

Pro

Business

Enterprise

$0

  • Unlimited members
  • 100 MB storage
  • 2 projects
  • Task management
  • Portfolios
  • Team chat
  • Milestones
  • Recurring tasks
  • Dependencies

$12/user/month

$7 (billed annually)

  • 2 guests per paid seat
  • 100 GB 
  • 40 projects 
  • Time tracking 
  • Reporting 
  • Custom fields 
  • Budget tracking

$16/seat/month

$10 (billed annually)

  • 5 guests per paid seat
  • 250 GB 
  • 100 projects 
  • Cross-project overviews
  • Workflow automations 
  • File proofing

$25/seat/month

$16 (billed annually)

  • Unlimited guests 
  • Unlimited projects 
  • Unlimited storage 
  • Goal tracking 
  • Team workloads 
  • Custom roles

Custom

  • Native forms 
  • IP restriction 
  • Dedicated success manager
SmartSuite logo.

Smartsuite: Best for centralizing brand assets and event content

Why I picked Smartsuite

SmartSuite is designed to help marketing professionals streamline the handling of brand assets and event content. Create a unified library for all brand resources, such as logos, color palettes, and style guidelines, while setting privacy permissions. This lets you quickly access approved visuals or templates for social media posts and email newsletters to ensure consistent branding across channels.

In addition, SmartSuite simplifies the coordination of event materials by providing a single repository for event-related content like promotional flyers, signage, and presentation decks. This ensures you get quick access to the latest collateral when organizing conferences, webinars, or product launches. For instance, event organizers can update speaker presentations or attendee materials without encountering version control issues.

  • thumbnail SmartSuite brand assets dashboard displaying organized cards for logos, color palettes, typography, icons, and personas with assigned owners and categories.
    SmartSuite’s visual asset manager provides a centralized, intuitive hub for organizing brand elements—logos, colors, typography, and more. By assigning ownership and categories to each asset, it streamlines team collaboration, supports brand consistency, and ensures quick access to the latest design resources across teams.
  • thumbnail SmartSuite creative design board showing task cards across backlog, in progress, complete, and canceled columns with priority levels.
    SmartSuite’s Kanban-style Creative Design board enables streamlined project tracking across stages—Backlog, In Progress, Complete, and Canceled. Tasks are clearly prioritized, assigned, and visually progress-tracked, helping creative teams maintain clarity, meet deadlines, and manage workloads with precision.
  • thumbnail Risk dashboard displaying metrics such as total risks, identified issues, active assessments, and findings. Includes visualizations for loss expectancy by event type, risk impact distribution, world clock, audit countdown, and analyst activity, enabling effective monitoring and planning.
    This risk dashboard offers a centralized view of key risk metrics, combining visual analytics and real-time data to support faster decision-making. From tracking loss expectancy and risk impact to managing audit timelines and analyst workloads, it streamlines the entire risk management process.

Pros

  • Over 200 workflow templates
  • Rich collaboration features
  • Generous automation runs per month

Cons

  • Has a smaller user base than more established platforms
  • Still developing when it comes to resource management functionality
  • Strict guest cap per plan

Standout features

Activity history: See a full log of every action accomplished in real time. This helps you stay informed about changes and who is responsible for them.

Card view: Display records as visual cards that include images, files, and custom fields. It’s a clean way to scan data-heavy content fast.

Communication center: Chat with your team directly in the same workspace where you record your tasks and data. This keeps collaboration focused and eliminates tool switching.

Free

Team

Professional

Enterprise

$0

  • 3 users 
  • Dashboards 
  • Task management
  • Grid, card, Kanban, calendar, chart, and form view 
  • 100 MB storage 
  • 14-day activity history 
  • Real-time commenting 
  • 200+ workflow templates 
  • 40 field types 
  • Rich text features 
  • Formulas 
  • Linked tables
  • 100 automation runs

$12/user/month

$15 (billed annually)

  • Unlimited users 1 guest 
  • 1 year activity history 
  • 50 GB storage 
  • Timeline and map view 
  • Gantt chart 
  • Locked views 
  • 5,000 runs

$34/seat/month

$30 (billed annually)

  • 3 guests 
  • 100 GB storage 
  • 2-year activity history 
  • Resource management 
  • Folders 
  • 50,000 runs 
  • Gmail integration

Custom

  • 5 guests 
  • 500 GB storage 
  • 3-year activity history
  •  250,000 runs executions 
  • Advanced security

To create this buyer’s guide, I carefully selected ten top project management platforms specifically suited to marketing team workflows. Next, I evaluated each tool’s marketing-specific features, usability, and pricing structure to see how they align with typical marketing needs. I also analyzed customer feedback to better understand the advantages and drawbacks of each software solution. Finally, I used these insights to identify the ideal use case for each platform, helping you find the best fit for your team.

What to look for in a marketing project management software

When choosing a marketing project management software, it’s important to focus on tools that match how your team plans, collaborates, and delivers campaigns. The right platform helps streamline workflows, improve visibility, and keep everything organized in one place.

  • Marketing-specific templates: Templates built for marketing use cases like content calendars, campaign timelines, and asset approvals help you get started faster. They reduce setup time and ensure your team follows consistent, repeatable processes.
  • File sharing: Cloud-based file sharing keeps your creative assets, campaign briefs, and feedback all in one workspace. This ensures everyone has access to the latest versions without digging through email threads.
  • Collaboration tools: Features like task commenting, @mentions, and built-in chat help your team stay connected throughout a campaign. These features keep communication tied to specific tasks and speed up the approval process.
  • Multiple project views: Views like Kanban boards, Gantt charts, and calendars let you manage campaigns the way that works best for your team. Switching between views helps teams zoom in on tasks or zoom out for high-level planning.
  • Custom dashboards: Dashboards show real-time progress across campaigns, helping you stay on top of timelines, budgets, and deliverables. You can track key metrics and quickly spot issues.
  • Automations and integrations: Automations handle repetitive tasks like moving items between stages or sending reminders. Integrations connect your marketing stacks such as email, design, or CRM tools so you can work without switching platforms.

A strong marketing project management software solution supports how your team works from start to finish. It saves time, improves visibility, and keeps campaigns running on schedule. Choosing a platform with the right mix of features ensures your marketing team stays focused, efficient, and aligned.

FAQs

The best marketing project management software depends on your team’s specific workflows, project complexity, and collaboration style. However, if you’re looking for an all-in-one productivity hub to centralize tasks, ClickUp is an excellent choice. If your marketing team thrives with visual organization and intuitive workflows, monday.com would better match your needs.

Project management for marketing involves organizing, tracking, and executing marketing tasks and campaigns to reach your team’s objectives. It includes tools for collaboration, scheduling, task assignments, content calendars, and analytics.

Jira is a popular marketing project management software provider that helps teams plan, track, and manage iterative campaigns. It offers specialized agile tools like backlogs, sprints, and roadmaps that streamline collaboration between marketing and product teams.

thumbnail Marianne De Guzman

Marianne De Guzman is a technology analyst with over four years of experience in evaluating cloud-based communication solutions, with a focus on VoIP and unified communications. Her analytical approach and strategic insights empower businesses to optimize their communication infrastructure.

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