The rapid rise of Trello with 120K new users per week

trello-logoAccording to CEO Michael Pryor, Trello whose headquarters are in New York has surpassed 10 million users. Moreover, it is now signing up 120,000 new users every week. The remarkable achievement has been met through engaging and popular productivity and collaboration. It is one of the fast growing productivity applications on the planet that is empowering new generations of workers. If you need a great extension to Trello, we recommend

How the Software Works

Trello gives a presentable and attractive visual clarity to communication collaboration and other things, much like other apps such as Slack, Sunrise, Wunderlist, and AceProject, that people are supposed to know even before they do their jobs. The application design resembles a whiteboard. It has a deft design, which allows users to just move the cards around the screen while considering that everyone can see what is going on regarding projects and plans. By the way, if you need a great extension to Trello, we recommend

The Beginning of Trello

Trello was invented when Pryor and the co-founder, Joel Spolsky, were working on the original software company which was Fog Creek. They were thinking about new products and problems that they were facing. They had a difficulty with what was going on in their company. Apparently, a lot of people were working, but Pryor and Joel Spolsky were trying to get a perspective on what was happening. However, it was hard to see that, especially with all the different tools they were using.

The software company had software engineers who had whiteboards everywhere. They were moving notes around, and it was born out of that idea. They decided to take that visual metaphor and put it into a software. This would allow everyone to use it, hence anyone can get a perspective on what their team is doing.

Michael Pryor Trello

Release and Growth

The app was released in 2011 and has an easy and enjoyable interface. Amazingly, Trello was named as one of the ‘7 Coolest Startups That You Haven’t Heard Of Yet’ by Wired Magazine. On the contrary, within a year it had 500,000 users.

According to the CEO, there is a lot of growth outside the US now. The growth can be attributed to the fact that it is a collaborative app that people love thus it is spreading organically by word of mouth. The app is being used by people in all kinds of roles like marketing, HR, sales and also in people’s personal lives. The CEO is bemused that some people use the software to even plan their weddings and vacations.

Progress and Future Plans

Trello raised $10.3m funds from Index Ventures and Spark last year. Besides, the company has just launched in Brazil, Germany, Spain and France. Since people are using it in many different walks of business, the CEO says the next step for Trello is to integrate the software with other tools people like using; for example Google Docs or Salesforce. Pryor says, the new generation of productivity applications are resonating today because work habits have greatly changed. Gone are the days when people had to be at their workplace and sit at a computer that held all of their documents. Nowadays there are many devices, hence that accessibility means the company can start with collaboration first and then build the productivity on top of that.

Recommended Project Management Software

If you’re interested in learning more about top rated project management software, the editors at actively recommend the following:


Visit website Work OS is the project management software that helps you and your team plan, execute, and track projects and workflows in one collaborative space. Manage everything from simple to complex projects more efficiently with the help of visual boards, 200+ ready-made templates, clever no-code automations, and easy integrations. In addition, custom dashboards simplify reporting, so you can evaluate your progress and make data-driven decisions.

Learn more about

2 ClickUp

Visit website

ClickUp is one of the highest-rated project management tools today. Use Docs, Reminders, Goals, Calendars, Chat, scheduling, assigned comments, custom views, & more with this all-in-one project management tool.

Used by 800,000+ teams in companies like Airbnb, Google, and Uber, it brings all of your projects into a single app! Built for teams of all sizes and industries, Our fully customizable & proprietary features make it a must-have for anyone wanting to keep project management in one place.

Learn more about ClickUp

3 Smartsheet

Visit website

Smartsheet is an online work execution platform empowering organizations of all sizes to plan, manage, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management.

Learn more about Smartsheet

Share Article


Moiz Noorani Avatar
Get the Free Newsletter!
Subscribe to Project Management Insider for best practices, reviews and resources.
This email address is invalid.
Get the Free Newsletter!
Subscribe to Project Management Insider for best practices, reviews and resources.
This email address is invalid.

Demos, trials & More information

Check out our library of 60+ pm books