The Four Intelligences of the Business Mind – A Book Review
The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success discusses different types of principles that can be used to set up a process that will help improve an organization. The book is based on research from various disciplines such as organizational psychology, neuroscience, multiple intelligence theory and business analytics. By becoming familiar with these so-called transformational intelligences, senior company executives and high-level decision makers can recognize patterns and act on them confidently to achieve optimum performance throughout the organization.
This first edition paperback was published on November 5, 2014 by technical publisher Apress Media LLC. It has 136 pages. The front cover is typical of other CA Press published books, with a dark reddish colored background and with the title in large white fonts. A yellow bar appears below the title to display the subtitle. The author’s name is in the bottom left corner, CA Press is written on the top right corner, and the CA Technologies logo at the bottom right corner. ISBN-10: 1430261633; ISBN-13: 978-1430261636
The Four Intelligences of the Business Mind is for executives and decision makers across all departments and business sectors. It can be used by project managers and other business professionals to optimize team performance.
What Customers Say
Matthias Lorenz-meyer described the book as shining a light on entrepreneurs’ most important asset in this digital age, which is their brain. With a mixture of scientific research in neuropsychology, use cases and common sense, it can help anyone take their business to the next level.
Diana Parks stated that she was able to understand her projects, people and business through the innovative and holistic approach discussed in The Four Intelligences of the Business Mind.
JeremyY described as brilliant the concept of breaking executive decision-making process into four quadrants of intelligences. He stated that the recommended strategies to breakdown information into easy actionable processes are useful for both tenured organizations and early startups.
Content, Approach, Style
The Four Intelligences of the Business Mind is divided into seven chapters. The first chapter is called Your Brain, Mind, and Business Transformation. It raises the dangers of information overload common these days, the importance of having the right mindset, how the brain functions, and a definition of transformational intelligence and its four core areas. The next four chapters, two to five, discuss in detail each of these four areas or intelligences, which are financial, customer, data and mastermind. The last two chapters are strategies in using these intelligences, such as pattern recognition and strategy mapping.
Concepts are discussed in order, so it is important to start at the beginning. The author assumes that the reader has an understanding of business concepts. She relates scientific research in areas such as psychology and neuroscience and how they can be best applied in taking information and making decisions. The book contains bulleted lists and charts which helps for easier reading. The text also include special terms related to the topics being discussed. For instance, medical terms are used in describing the brain.
Why Buy the Book
The Four Intelligences of the Business Mind is a relevant reference in today’s information-overload age. Any strategy that will help people in managing huge amounts of input, putting it into a structured process, and coming up with ideas that can solve problems and ensure growth is something that every business leader will find useful.
Books that Complement
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Dr. Bookbinder’s Win Friends and Customers details what emphatic acknowledging is and how it can be learned to foster good personal and professional relationships.
Valeh Nazemoff is the Senior Vice President and co-owner of consulting firm Acolyst, that provides performance management solutions and strategic initiative advice to C-level clients. Ms. Nazemoff earned her BS Psychology in 1999 from George Mason University, focusing on organizational behavior. She then received two MBA’s from the University of Phoenix, one in e-Business and another in International Business. She also studied Project Management at UC, Berkeley and is a PMP. She has been teaching at several universities on various business topics and skills and has been a faculty member of the University of Phoenix since 2005.
Valeh is an expert in the area of governance, risk and compliance (GRC) and legal, cloud computing, mobility, and business process improvement, having guided many project teams from government agencies and commercial technology firms. She is also a team builder, speaker and author, frequently contributing to IT and business publications.