Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days is a practical guide for entrepreneurs and leaders. When people have ideas about their business, most of the time, they do not know where to start or where to focus their effort. This book provides a unique process that has been proven helpful by more than a hundred companies. This process is laid out in detail and will require only 5 days. This guide will help readers answer critical business related to a big idea, problem or opportunity.
This first edition measures 5.5 in. wide, 1 in. thick, and 8.4 in. tall. It ships about 1.2 pounds. It contains 288 pages divided in about 18 chapters. The book is also available in paperback and Kindle formats. It was published in March 2016 in English by Simon & Schuster publishing. ISBN-10: 150112174X; ISBN-13: 978-1501121746
Sprint is ideal for business owners, entrepreneurs, and startup companies. These people usually would come up with ideas that can boost their profits, increase sales and take their business to the next level. However, new ideas always come with risks, so they need a practical guide for the process. The book is also a resource for design consultants who can help their clients. Process engineers can also derive benefit from this book.
What Customers Say
Xander P. (Amazon) described the book as a collection of some of the most important design-thinking concepts of today. As a design graduate with 4 years of working experience, he stated that the book was still a revelation to him. He also stated that 90 percent of what anyone needs to know about designing great products is in the pages of the book. The remainder will come from experience.
Ben M. (Amazon) stated that the book discussed a better way of working. As a workshop facilitator, he has helped teams have a better understanding of their business problem. He recognizes how effective the sprint design is, which help engages participants to build better products.
T.C. Jones (Amazon) described the book content as great. He also described the design process and methods as well-designed and effective. However, he stated that the Kindle version is dreadful, and therefore recommends others to buy the paper versions.
Content, Approach, Style
Content: Sprint is divided into a preface, an introduction, a checklist at the end, and 18 chapters that are distributed into 6 major parts. The first part talks about setting the stage, which discusses how to approach the challenge, the team composition and the time and space for holding the sprint. The other chapters are distributed to the 5 days (Monday through Friday), detailing the steps to take to complete the sprint in that time.
Approach/Tone: The authors present their ideas with the help of stories, real cases, and recommendations to readers. The combination of these approaches imparts lessons that hold great truths and revelations. Readers will try to remember and practice them to achieve success.
Style: The book is organized in a sequential manner, detailing the steps to take before the sprint, in the actual day-to-day activities, and the steps at the end of the sprint. The topics are identified, the words used are everyday language, and important lists and illustrations are also included.
Why Buy the Book
Sprint is a highly rated and recommended book, getting a 4.8 out 5 rating from 196 customer reviews, with 86 percent giving a perfect score of 5. The authors are not only design experts, but also experienced in productivity, process, business and management. It is full of real examples and advice of what helped people transform, refine and launch ideas into great and successful products.
Jake Knapp is a design partner at Google Ventures. He received his Bachelor’s degree in interdisciplinary visual art at the University of Washington. He has almost 20 years of experience as a designer at various companies, including Oakley, Microsoft and Google. Jake created the sprint process at Google Ventures and has advised hundreds of startups including 23andMe, Nest and Slack.
John Zeratsky is a design partner at Google Ventures. He received his Bachelor’s degree in design and journalism at the University of Wisconsin-Madison. He also math and computer science courses at Ripon College. John has about 20 years of experience as designer at various companies, including Feedburner, Google and YouTube. He has also written articles about design and productivity for WSJ, Wired and Time.
Braden Kowitz is also a design partner at GV. Braden received his Bachelor’s degree in computer science at the University of Illinois, and MS in Human Computer Interaction at Carnegie Mellon University. He has over 15 years of experience in research and design. Early in his career, he has built VR simulators and interactive visualizations. Braden became Senior UX Designer at Google and led the design of several Google projects. He also founded the GV team’s Design Studio.