How Basecamp is different from the competition?

Basecamp is the first online project management application and the leading product from the stables of 37Signals. It is the brainchild of 37Signals founder Jason Fried and has been launched in the year 2004. Jason has been named as one of the top 35 innovators the world over in the less than 35 years category. Basecamp is a very user friendly online project management solution which has seen a great interest by the project managers and consultants the world over. Though there are quite a few web based project management solutions available, all of them are more or less copies of Basecamp.

The Basecamp software primarily has functions which help in making to-do lists, messaging, time tracking, and milestone management, file sharing etc which help in project management and monitoring. The application is best suited for entrepreneurs / consultants and small enterprises. The application can be integrated with other 37Signals products too so as to have a complete project management solution. It is available in many of the international languages like English, German, Danish, Russian, Japanese and many more.

Basecamp has many add-ons available which have been mainly created by the Basecamp user community. These add-ons, for example Bridge24.com, fall under web services, desktop and mobile applications categories. For example the cloudHQ for Dropbox helps the Basecamp users to synchronize the projects using Google Docs and Dropbox. One can also edit the project attachments from the Google Chrome browser. All this is possible because of the API available; one can easily integrate Basecamp with other applications so as to make it a more powerful application with a lot more additional features.

The reasons for the success of Basecamp lies in it feature richness and user friendliness. It makes controlling project tasks easier along with monitoring the task statuses. Installing Basecamp is very simple and it does not require too much of support. Hence you need not worry about the maintenance.  Collaboration is made much easier using Basecamp with it easy to customize and user friendly nature. The user community of Basecamp is always on the rise with the company coming up with newer and better features of the product such as:

  • Private messaging, to do list and files etc for better access
  • Ability to view all the attachments or files at one go
  • SSL secure encryption
  • Ability to view a person’s contact details fast with Quickcard
  • Ability to create tags for better organizing and search feature.

Because of its continuous drive to ease project management and its attention to the user requirements, one can be assured that Basecamp will be the online project management solution of choice for a long time to come.

Radhika Chittoor

15 years of experience in presales and marketing. I have helped companies set up their sales & marketing teams.

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