CRM Articles

The pros, cons and the future of open source CRM software

You must have often heard of open source software, and most of the time wondered what it is? Today, I will tell you about “CRM Software” applications that are open source. Open source software is any software that you can get for free and modify yourself via the source code and can be used for your business. As...

Open Source vs. Proprietary CRM

As you read the title, one thing primarily comes in your mind; what is open source CRM and why should I consider that as an alternative when so many proprietary vendors offer products at...

Why do Some CRM Strategies Fail?

One of the ways businesses can increase customers is through customer relationship management. A good customer relationship management (CRM) system will help the company deal efficiently with customers, clients and any potential clients as...

Managing sales leads the right way

Leads are one of the most important determinants of your future sales. While most businesses recognize the importance of generating leads, few are fully tapping the leads that are generated through various marketing campaigns....

Measuring customer satisfaction

You probably already know that customer satisfaction is one of the key elements to your organization’s success. Customer satisfaction measures how your product or services manages to satisfy or surpass user expectations. However, it...